Branding Strategy Source

This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.

Showing posts with label brand articles. Show all posts
Showing posts with label brand articles. Show all posts

Saturday, July 11, 2020

Eclectic Branding Posts



I have compiled an eclectic collection of 25 branding posts from over the years (in case you have missed some of them) for your reading pleasure.


  • Brand Research
  • 55 Ways to Sabotage Brands
  • Branding Municipalities
  • When a Brand's Problem is Not a Marketing Problem
  • Luxury Brands Quiz
  • Brand Switching
  • Focusing on the Why
  • Brand Tonality
  • Mayo Clinic Advertising
  • Marketing Careers
  • Brands and Memory Triggers
  • 20 Research-Based Findings About Brands
  • Identifying Riding Lawn Mower Brands by Color
  • BrandForward's Next Level Growth Process
  • The Importance of Colors in Marketing
  • Brands and Tribalism
  • Tapping into Self-Esteem Affirming Symbols
  • Industry Game Changers
  • Brands, Mystery & Exclusivity
  • Six Approaches to Brand Positioning
  • A Quick Brand Health Assessment
  • Mass Appeal Versus Niche Brands
  • The Twelve Key Elements of Marketing
  • Brand Advertising and Humor
  • Just for Fun - The Loudmouth Brand
Posted by Brad VanAuken at 11:06 AM 7 comments:
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Labels: brand articles, branding posts, marketing posts, Top 100 Branding Blog
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Brad VanAuken
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.
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