Thursday, December 21, 2017

The Elements of Business and Marketing Strategy



The terms "business strategy" and "marketing strategy" are used a lot, which begs the question, "What are the components of these strategies?" Here are some of the strategic questions that businesses should be asking.

BUSINESS STRATEGY

  • What is our mission?
  • What is our vision?
  • What are our values?
  • Who will we serve?
  • What is the most advantageous business model for us?
  • What will our sources of revenues be?
  • What products and services will we offer?
  • How will we source and deliver these products and services - manufacturing, strategic partnerships, licensing agreements, M&A, etc.?

ORGANIZATION STRATEGY

  • What should the organization structure look like?
  • How should we distribute power throughout the organization?
  • Where in the organization will planning occur?
  • What will our decision making processes be?
  • What types of positions and individuals are required to support the organization's goals?
  • Where should ideation and innovation reside in the organization?

FINANCIAL STRATEGY

  • What are our financial goals?
  • What are our revenue, profitability and growth targets?
  • How will we manage our growth?
  • How will we manage our cash flow?
  • What will our sources of financing be?

BRAND STRATEGY

  • Again, who is our target customer?
  • For what will our brand stand? What are its values?
  • What types of benefits will our brand deliver to its customers?
  • What is our brand's unique value proposition?
  • What is our brand's promise?
  • What is our brand's archetype and personality?
  • What identity will we give our brand? What is its name and what are the other elements of its identity system?
  • What is our brand's story?
  • What sort of customer experience do we want to create?

MARKETING STRATEGY

  • What are our strengths, weaknesses, opportunities and threats vis-a-vis our competition?
  • How broad will our product range be?
  • What functions and features should our products have?
  • What is the optimal pricing strategy?
  • How bundled or unbundled will our products and services be?
  • What will our distribution strategy be?
  • How will we present our products and services to our customers?
  • What mix of marketing tactics shall we use?
  • What are the dimensions of each tactic - advertising, promotion, publicity, event marketing, sponsorships, CRM, Internet, mobile, etc.?

MARKETING COMMUNICATION STRATEGY

  • What are our key messages?
  • How will we communicate those messages?

MEDIA STRATEGY

  • What media vehicles will we use to communicate our messages?
  • How much should we spend on each vehicle and in what pattern over time?

SALES STRATEGY

  • What is our sales model? Direct, tele-sales, retail focused teams, major accounts management, consultative sales, organized by line of business or geography, independent sales reps, outsourced sales, etc.?
  • How will we configure our compensation packages for our salespeople? What percent of compensation is incentive-based? What behaviors do we want to drive?

While there is some overlap between the questions, they roughly fall into these strategy "buckets." And there is a rough hierarchy of strategies too. For instance, business strategies should be determined first, while marketing communication and media strategies are generally the last to be determined. And each "tactic" has its own supporting strategies. For instance, the Internet tactic might have its own strategies including website design, search engine optimization, email marketing, blogging, content management and social media marketing.

I hope this helps you as you think about business and marketing strategies.

111 comments:

  1. Awesome blog! Now In anticipation of a follow-up ….
    his YouTube review channel

    ReplyDelete

  2. That appears to be excellent however i am still not too sure that I like it. At any rate will look far more into it and decide personally!
    spray on truck bedliners

    ReplyDelete
  3. If there was an easier way to make a sale, would you do it? What if that easier method could make the sale and save you time? If you are like most sales professionals, you would say yes.sales process

    ReplyDelete
    Replies
    1. Perhaps your car has broken down and you’ve had to use your mortgage money to pay for it to be fixed. Whatever the reason for your financial turmoil, a short-term loan can help you to get back on your feet quickly, so you can stop worrying about money and start enjoying life again. More - paydayok.com

      Delete
  4. Whenever you are running a business, it becomes impossible to have a vacation. You would need to take care of so many details before you are able to finally go on a long awaited vacation. One of these important details is your mail. Having a mail forwarding service would take care of that particular detail. All of your important mail can be forwarded to your location when you use this service. The best thing about mail forwarding service is that you can now go online to read your mail. las vegas virtual address

    ReplyDelete
  5. A mail forwarding service is used when you want to travel in a particular place or you will change your permanent home or office address. What you need to do is to contact a private or a government forwarding service to take care of your mail. Wyoming Virtual Offices

    ReplyDelete
  6. Thanks for the valuable information and insights you have so provided here... Research Reports Services

    ReplyDelete
  7. ORANGE COUNTY SEO AGENCY was upright and honest Osi local...We understood as soon as all of us met he will be the guy to help me along with my personal web advertising. https://osilocal.com

    ReplyDelete
  8. Your above mentioned information is very helpful for making business and marketing strategies.

    ReplyDelete
  9. Establishing an online business of wholesale stun guns via Safety Technologies had been the very best decision we ever made. Through the assistance, guidance, as well as a wealth of knowledge supplied by Mike and his staff, the company has flourished.

    ReplyDelete
  10. This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog.. empresa de marketing sp

    ReplyDelete
  11. I really impressed after read this because of some quality work and informative thoughts . I just wanna say thanks for the writer and wish you all the best for coming!. local online marketing

    ReplyDelete
  12. It is a type of marketing technique where the marketing activity is carried out with the help of channels and platforms available on the internet. It uses the internet as a main promotional medium, in addition to traditional TV and radio.youtube

    ReplyDelete
  13. SEO marketing is the most popular form of internet marketing amongst new media firms worldwide. With the popularity of Search Engine Optimization outsourcing worldwide, many Digital Media firms and small and medium businesses are shifting work to SEO Companies in India.seo service

    ReplyDelete
  14. I can set up my new idea from this post. It gives in depth information. Thanks for this valuable information for all,..
    Managed Service Provider Chicago

    ReplyDelete
  15. This comment has been removed by the author.

    ReplyDelete
  16. With a 7 SBA loan, for example, it's possible to borrow up to $5 million to establish a new business.Contabilitate Iasi

    ReplyDelete
  17. That's a great idea anyway. I am about to explore these things on my own and thanks to all the stuff shared from this post. I really appreciate every single post, and also thanks for sharing and give about Elements of Business Marino Sussich and Marketing Strategy.

    ReplyDelete
  18. I felt very happy while reading this site. This was really very informative site for me. I really liked it. This was really a cordial post. Thanks a lot!. storage

    ReplyDelete
  19. One way that has proven the to be effective and has been used for decades is corporate business gifts. Simply put, corporate gifts are items purchased to improve a company's image. bagpack supplier singapore

    ReplyDelete
  20. Establishing an online business of wholesale stun guns via Safety Technologies had been the very best decision we ever made. Services for SEO is providing good services in the world.

    ReplyDelete
  21. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information... Alexander

    ReplyDelete
  22. Regards for this post, I am a big fan of this web site would like to keep updated. china sourcing agent

    ReplyDelete
  23. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. what do i need to start my own securit company

    ReplyDelete
  24. Not a solitary second abandoned abandoning me in absolute shock.
    loja virtual em magento

    ReplyDelete
  25. I enjoyed reading your article :) PLease continue publishing helpful topics like this. Regards, from alwaysopencommerce.com.

    I think this article will fully complement your article.

    ReplyDelete
  26. The great service in this blog and the nice technology is visible in this blog. I am really very happy for the nice approach is visible in this blog and thank you very much for using the nice technology in this blog

    seo course in chennai

    ReplyDelete
  27. Thank you for very usefull information.. my site

    ReplyDelete
  28. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work... auto repair service in Isaac

    ReplyDelete
  29. I am reading your post from the beginning, it was so interesting to read & I feel thanks to you for posting such a good blog, keep updates regularly.

    Digital marketing course in chennai

    ReplyDelete
  30. I have read your article, it is very informative and helpful for me.I admire the valuable information you offer in your articles. Thanks for posting it.. Shane Perry Marketing

    ReplyDelete
  31. I’ve usually believed personally one of the finest lovers associated with Mozart, as well as will achieve this until your day associated with my personal passing away. singapore refinancing housing loan

    ReplyDelete
  32. We are really grateful for your blog post. You will find a lot of approaches after visiting your post. I was exactly searching for. Thanks for such post and please keep it up. Great work. siem

    ReplyDelete
  33. That appears to be excellent however i am still not too sure that I like it. At any rate will look far more into it and decide personally! Netsuite and Shopify

    ReplyDelete
  34. Hey to everyone, it’s my first visit of the blog site; this blog includes awesome and actually best info for the visitors.
    profit engine mark ling

    ReplyDelete
  35. I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people. Netsuite and Shopify

    ReplyDelete
  36. This blog has left its social affair of observers totally captivated. It's so enchanted.
    online bookkeeping

    ReplyDelete
  37. Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on, and I have been on the look out for such information. antiquehouston

    ReplyDelete
  38. This article gives the light in which we can observe the reality. This is very nice one and gives indepth information. Thanks for this nice article. Alan Taylor

    ReplyDelete
  39. weight loss is sometimes difficult to attain, it all depends on your motivation and genetics,, como evitar fracaso empresarial

    ReplyDelete
  40. Your blog is amazing dude. i love to visit it everyday. very nice layout and content .     harga emas

    ReplyDelete
  41. This is useful. thank you!

    ReplyDelete
  42. Hey, have you possibly wondered to publish about Nintendo Dsi handheld? set-up-company.com

    ReplyDelete
  43. The better the strategy, the better the out come of business is and the higher profit to ultimately boos the business and facilitating the employees for this the employees need to visit page of their company to know that where he is standing as compared to the goals.

    ReplyDelete
  44. This is a tedious but rewarding way to build a long-term business. With this type of home based business you own your traffic or customer base. And when you own your traffic, you own your business. digital entrepreneur

    ReplyDelete
  45. This blog gives use information about elements of business and marketing strategy, If you want to become a successful director of business, Marino Sussich is best option because Marino is best director of Heurston Group.

    ReplyDelete
  46. Knowledgeable information shared by you about branding strategy and seo. If you are looking for best seo, then Digital agency in Fourways is best option.

    ReplyDelete
  47. Thank you again for all the knowledge you distribute,Good post. I was very interested in the article, it's quite inspiring I should admit. I like visiting you site since I always come across interesting articles like this one.Great Job, I greatly appreciate that.Do Keep sharing! Regards,
    john faraday

    ReplyDelete
  48. Somebody necessarily help to make seriously articles I would state. That is the first time I frequented your website page and to this point? I amazed with the research you made to create this actual submit incredible. Great job! incasso credifin-nederland.nl

    ReplyDelete


  49. The great service in this blog and the nice technology is visible in this blog. I am really very happy for the nice approach is visible in this blog and thank you very much for using the nice technology in this blog
    Magento course in chennai

    ReplyDelete
  50. Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that. more helpful hints

    ReplyDelete
  51. I admit, I have not been on this web page in a long time... however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues. pembuatan waterboom murah

    ReplyDelete
  52. I have never been to such type of posts before truly remarkable stuff it has.
    Rahim Farhouni

    ReplyDelete
  53. You have discussed amazing points about Business. It will be very useful for the readers. I will keep on reading the latest information. Now you can Start Earning Online Money

    ReplyDelete
  54. Positive site, where did u come up with the information on this posting? I'm pleased I discovered it though, ill be checking back soon to find out what additional posts you include. sgfservices

    ReplyDelete
  55. Social Media are utilized 24 hours per day, seven days seven days, and nothing gets the word out there like social media can.
    http://grandcentralpark.org/

    ReplyDelete
  56. Spot on with this write-up, I actually think this website needs so much more consideration. I’ll probably be again to read more, thanks for that info. www.trainingroomsg.com

    ReplyDelete
  57. There is noticeably a bundle comprehend this. I suppose you have made specific nice points in functions also. Total Quality Management Company

    ReplyDelete
  58. i hope that it assists because it helps me alot.. ..and occasionally even when i have writers block and i am doing some thing else to take my mind off of my composing, i come across a time when i Wish to create more of my story simply because i guess my writer’s block is cured, so occasionally the correct time comes to you, i guess sometimes all u have to do is wait.. ...i know i dont make sence but try obtaining watever u can from my answer and see if it works!! specialist mortgages for self employed

    ReplyDelete
  59. There are an excessive number of variables about your marketing effort that nobody can control. There are an excessive number of variables about your marketing effort that nobody can control. https://www.alopeciaworld.com/forum/topics/looking-for-advice-on-a-first-wig-tips-for-care-where-to-look-etc?id=2022678%3ATopic%3A1159723&page=2

    ReplyDelete
  60. Please let me know if you’re looking for a article writer for your site. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some material for your blog in exchange for a link back to mine. Please send me an email if interested. Thank you! slick cash loan

    ReplyDelete
  61. Hello really awesome web site!! Guy .. Beautiful .. Wonderful .. I’ll bookmark your site and consider the feeds moreover. I am pleased to search out beneficial details appropriate here inside of the published material, thanks for sharing… Chief Information Security Officer Training

    ReplyDelete
  62. Impressive web site, Distinguished feedback that I can tackle. Im moving forward and may apply to my current job as a pet sitter, which is very enjoyable, but I need to additional expand. Regards. Complete Document Solutions

    ReplyDelete
  63. This is the best small business tips blog for timesheets, time tracking software, time tracker apps, GPS time tracking apps, mobile time clocks, timesheet calculator, and workforce management software for businesses managing remote workers. time tracking

    ReplyDelete
  64. I’d have to check with you here. Which is not something I usually do! I enjoy reading a post that will make people think. Also, thanks for allowing me to comment! click here

    ReplyDelete
  65. Please let me know if you’re looking for a article author for your weblog. You have some really great articles and I think I would be a good asset. If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to mine. Please shoot me an e-mail if interested. Regards! local marketing tips

    ReplyDelete
  66. I invite you to the page where see how much we have in common.
    Joshua T Osborne

    ReplyDelete
  67. String together video clips of past similar events showing people having fun and highlighting the main selling points of your events. visit this website

    ReplyDelete
  68. This content is simply exciting and creative. I have been deciding on a institutional move and this has helped me with one aspect.
    mason soiza

    ReplyDelete
  69. Such a strikingly basic article.I basically wish to offer a creature proceed for the standard data you have perfect here on this post. onsist

    ReplyDelete
  70. Thanks for the informative blog and it is very helpful for future assistance.You can click here if you are looking for offline seo service.

    ReplyDelete
  71. Much obliged to you for peopling get the data they require. Extraordinary stuff of course. Keep up the colossal work!!!  https://rankrebels.nl

    ReplyDelete
  72. You ought to actually take into consideration engaged on developing this blog into a serious authority on this market. You evidently have a grasp deal with of the subjects everyone seems to be searching for on this website in any case and you may certainly even earn a buck or two off of some advertisements. I’d discover following recent matters and raising the amount of write ups you place up and I assure you’d start seeing some wonderful targeted site visitors within the close to future. Just a thought, good luck in no matter you do! займ без документов

    ReplyDelete
  73. Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too.
    direct mail list

    ReplyDelete
  74. Automate your sales and marketing processes with CRM software development. Kanhasoft is the pioneer in CRM application development for any Industry. Visit our site if you are interested.

    ReplyDelete
  75. I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get bought an impatience over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this increase. микрозаймы онлайн

    ReplyDelete
  76. Begun with this little methodology, social marketing has now picked up another dimension the same number of individuals over the world are joining the overall business chain with a few new thoughts and systems. Click the Following Post

    ReplyDelete
  77. Begun with this little methodology, social marketing has now picked up another dimension the same number of individuals over the world are joining the overall business chain with a few new thoughts and systems. Click the Following Post

    ReplyDelete
  78. Begun with this little methodology, social marketing has now picked up another dimension the same number of individuals over the world are joining the overall business chain with a few new thoughts and systems. Click the Following Post

    ReplyDelete
  79. This one is good. keep up the good work!.. seo service

    ReplyDelete
  80. Thx for your post. I’d like to write my opinion that the expense of car insurance varies from one insurance plan to another, due to the fact there are so many different facets which contribute to the overall cost. Such as, the model and make of the auto will have a massive bearing on the price. A reliable outdated family motor vehicle will have an inexpensive premium compared to a flashy sports vehicle. Damien Bromfield

    ReplyDelete
  81. A debt of gratitude is in order for the blog entry amigo! Keep them coming... womens health

    ReplyDelete
  82. The cool part about Facebook is that you can create coupon offers that people can print out online,you could check here right now...must try all these services and see the facebook fan response.

    ReplyDelete
  83. Just a fast hello and also to thank you for discussing your ideas on this web page. I wound up in your weblog right after researching physical fitness connected issues on Yahoo… guess I lost track of what I had been performing! Anyway I’ll be back once once more inside the future to examine out your blogposts down the road. Thanks! pay per call answering service

    ReplyDelete
  84. I’m impressed, I have to admit. Truly rarely will i encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head. Your concept is outstanding; the problem is something that too few folks are speaking intelligently about. I’m delighted that we came across this within my seek out some thing relating to this. Crowdfunding social media

    ReplyDelete
  85. Believe it or not, it is the type of information I’ve long been trying to find. It matches to my requirements a lot. Thank you for writing this information. audio transcription services nyc

    ReplyDelete
  86. Excellent read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch since I found it for him smile So let me rephrase that: Thank you for lunch! Short term finance

    ReplyDelete
  87. There are three main reasons many people fail building business credit. The 1st BIG reason people fail, is that their business isn't setup credibly in the lender's eyes. The perception lenders, vendors, and creditors have of your business is critical. Before applying for business credit a find out this here must insure it meets or exceeds all lender credibility standards. There are over 20 credibility points that are necessary for a business to have a strong, credible foundation.

    ReplyDelete
  88. In today's fast-paced, technology-driven world, online advertising is a a medium of promotion that uses the Internet in delivering potent or wide-reaching marketing approaches that will attract more customers. One of the examples of online advertising includes banner ads, contextual ads on search engine results pages, advertising networks and e-mail marketing, which sadly also includes e-mail spam. A definitive result of online advertising is that information and content that are not limited by time or space, as the emerging arena of interactive advertising presents fresh challenges for advertisers . http://brainclubs.com/

    ReplyDelete
  89. I completely understand everything you have said. Actually, I browsed through Pest Control Companies in Abu Dhabi additional content articles and I think you happen to be absolutely right. Great job with this online site.

    ReplyDelete
  90. Eventually, every entrepreneur realizes they cannot work in their business forever. For most entrepreneurs, this is the time they begin thinking of exit vladimir vrbaski republika

    ReplyDelete
  91. Great blog here! Also your site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as fast as yours lol Root

    ReplyDelete
  92. I’m impressed, I must say. Truly rarely do you encounter a weblog that’s both educative and entertaining, and let me tell you, you may have hit the nail around the head. Your concept is outstanding; ab muscles a thing that there are not enough folks are speaking intelligently about. I’m happy which i came across this at my look for something with this. cool names for friends group

    ReplyDelete
  93. Very Helpful and informative blog! Keep sharing such blogsSoftware Development Company in India

    ReplyDelete
  94. Your articles make whole sense of every topic.
    WIKI LINKS

    ReplyDelete
  95. Only aspire to mention ones content can be as incredible. This clarity with your post is superb and that i may think you’re a guru for this issue. High-quality along with your concur permit me to to seize your current give to keep modified by using approaching blog post. Thanks a lot hundreds of along with you should go on the pleasurable get the job done. child sponsorship australia

    ReplyDelete
  96. McDonald's commissioned an independent television production company to produce a one-hour special where six random Australians were given the task of investigating the entire food-making process. Whilst McDonald's funded the project, and their food-making processes were the ones scrutinised, it's clear very little was hidden from these independent 'food critics'. Office Manager Resume Objective program showed that McDonald's food, and probably most major fast-food chain offerings, is actually relatively healthy - and more hygienic and fresher than we think.

    ReplyDelete
  97. Thanks for your blog, I just subscribe your blog. This is a nice blog. If anyone interested to hire a internet marketing minneapolis ProWeb365 is the best for you.

    ReplyDelete
  98. Eventually, every entrepreneur realizes they cannot work in their business forever. For most entrepreneurs, this is the time they begin thinking of exit Cash app helpline

    ReplyDelete
  99. I needed to work from my PC and affiliate marketing gave me that chance. For some individuals this is the motivation behind why they pick affiliate marketing.www.youtube.com/watch?v=1BJh8wApdxc

    ReplyDelete
  100. Thanks for sharing this article here about the role of digital marketing in Business and Marketing Strategy. Your article is very informative and I will share it with my other friends as the information is really very useful. Keep sharing your excellent work. Why Evaluating Your Business

    ReplyDelete
  101. Accessing emergency funds fast is essential in a financial emergency. Some loans offer good terms, but the approval process is too slow. As personal loans for bad credit go, a payday loan is better. bigskycash

    ReplyDelete
  102. Thanks for this wicked post. I am wondering if you were thining of publishing similar posts to this. .Keep up the excellent posts! aloha browser for pc

    ReplyDelete