Saturday, January 14, 2017

Brand Advertising and Humor



Given that (a) most people multitask, (b) there are so many distractions and (c) people can ignore or skip ads these days, it's important to create ads that capture people's attention from the very beginning. And it is helpful for those ads to be entertaining throughout. 

Luckily, there are a bumper crop of funny ads these days. GEICO started this trend in the insurance industry with its cute little gecko. Its ad campaigns have evolved over the years but they still are funny in very unexpected ways. Here are some examples of GEICO ads. One of the things they do well is integrate the key message into the ad ("You can save 15% or more on car insurance") in a very clear manner. 

While GEICO started the funny ad trend in the insurance industry, many insurance companies have followed suit. I also like the Farmers Insurance Hall of Claims commercials. They have a consistent feeling, a consistent spokesperson, a consistent message ("We know a thing or two because we've seen a thing or two.") and the familiar jingle at the end - "We are Farmers. Bump da bump bump bump bump bump." Here are some examples of those. 

Dos Equis' "The Most Interesting Man in the World" series of ads is also a highly entertaining campaign. And the message is always the same - "I don't always drink beer, but when I do, I prefer Dos Equis. Stay thirsty my friends." Here is an example of some of these ads. 

More recently, the Wonderful Pistachios Commercials have infused some humor in selling Wonderful Pistachios. Here is one example of this series of ads.

If you can integrate your key brand message into ads that are highly entertaining and that have coherence, you have a better chance of breaking through the commercial clutter. 

101 comments:

  1. This comment has been removed by the author.

    ReplyDelete
  2. This comment has been removed by the author.

    ReplyDelete
  3. The outcomes of portrayals of ethnic endorsers in marketing are ambiguous. those portrayals support the ethnic identity of ethnic minority businesses, thus main to advantageous responses towards the ad. they are able to cause negative responses, https://adledger.io/ because those portrayals may be perceived as stereotyped. those findings provide proof for the fantastic effects of humor in ethnic advertising and as a consequence provide new insights to the stereotyping, ethnic advertising and marketing, and humor literature. The findings have practical implications for advertising the use of ethnic endorsers, humor, or centered at ethnic minority organizations. 

    ReplyDelete
  4. Advertisement and Marketing are often considered to be similar. Though, both, marketing and advertising, are incredibly important aspect for any business, however they are different from each other. http://adsolist.com/

    ReplyDelete
  5. Are you simply showcasing notices, or are you advertising an uncommon leaving tale about your item. In the event that you Ad is fascinating and features your item unpretentiously, you will keep individuals' consideration longer, and draw nearer to conveying them to the "I need" it arrange.company registration germany

    ReplyDelete
  6. They don't surrender in the wake of encountering a few disappointments in executing a few errands yet they're tenacious and decided in light of the fact that they're roused by progress and not cash.www.adlist24.com

    ReplyDelete
  7. This was really an interesting topic and I kinda agree with what you have mentioned here! local classified website

    ReplyDelete
  8. There are actually plenty of particulars like that to take into consideration. That is a great point to bring up. I offer the thoughts above as normal inspiration however clearly there are questions just like the one you carry up where the most important thing will likely be working in trustworthy good faith. I don?t know if best practices have emerged round things like that, but I’m positive that your job is clearly identified as a good game. Each girls and boys feel the impact of only a second’s pleasure, for the rest of their lives. Publicidad en camiones

    ReplyDelete
  9. Surrendering isn't an alternative and difficulties are simply about as good anyone might expect. read here

    ReplyDelete
  10. Ever hear of Part 1, Part 2 and Part 3 - once you create Part 1 they start looking for where do I find Part 2 as they want to know the end of the story or the end of the feature comparison prompting them to purchase your product.niche traffic

    ReplyDelete
  11. Being sensational and accomplishing something strange with your item gets consideration. Are you simply showcasing advertisements, or are you promoting an exceptional leaving tale about your item.best native advertising networks

    ReplyDelete
  12. First You got a great blog .I will be interested in more similar topics. i see you got really very useful topics, i will be always checking your blog thanks. ecommerce platform solution

    ReplyDelete
  13. So when you say that you limit your publicizing to Google AdWords,https://www.jetwin.com/en-us/live-casino you are feeling the loss of a whole populace of prospects who are not searching for you there.

    ReplyDelete
  14. PPC or pay per click advertising includes the offer of activity. The organization which advertises pays the organization couple of pennies or dollars for each guest the PPC supplier or organization conveys to his site.אינדקס אתרים

    ReplyDelete
  15. Essentially, thinking about the quantity of individuals swinging to their mobiles to look for, and purchase merchandise and enterprises, it is straightforward why portable advertising is grabbing this quick. smartmedia rtb

    ReplyDelete
  16. If you don't have the staff in-house to accomplish this there are several companies that can help you develop your e-mail template.Buy Youtube accounts

    ReplyDelete
  17. I can guarantee the Entrepreneurs that a clearly a decent, presumed, expertly and monetarily having great foundation, a Registered Website Developer will be extremely useful over the long haul. EB5BRICS

    ReplyDelete
  18. There are a few different ways to publicize on Facebook; you can utilize these savvy approaches to build the traffic to your site and produce more business and benefits for you. advertising platform

    ReplyDelete
  19. Advance to your potential customer in a positive and alluring way. Be clear, succinct, and brief. absolutclick.com

    ReplyDelete
  20. Inside the zone of Internet go to these guys advertising and finding the correct Business Mentor is indispensable to your prosperity and pushing ahead and building your business.

    ReplyDelete
  21. Such a nice blog on marketing & advertising. I find it very informative keep posting such articles.

    Mad Design Solutions
    Creative Advertising Agency

    ReplyDelete
  22. Such a standard is down to earth business practice and such stipends are made in numerous purviews. A few spots don't require a course, so check with your administration division. used car dealerships

    ReplyDelete
  23. Coming up next are a portion of the kinds of law. They are liquidation, social equality, training, protected innovation, land and tax assessment.
    medical malpractice lawyer in pittsburgh

    ReplyDelete
  24. When we are attempting to comprehend Personal Finance, the best activity is to comprehend what Personal Finance isn't.
    Michael @ Your Money Geek

    ReplyDelete
  25. Ensure they visit your office by and by before causing the gauge with the goal that you to can show them around and give them an unmistakable thought of what should be moved. find movers near me

    ReplyDelete
  26. howdy, your websites are really good. I appreciate your work. logo design

    ReplyDelete
  27. Set up your "Shock Wave" content so that others can download and then embed it into their own blog or email to others. Upload a short video series on all your advertising "bloopers", or business bloopers, maybe trying to put together a piece of furniture or equipment and getting it all wrong the first time. google adwords roi calculator

    ReplyDelete
  28. This blog is so nice to me. I will keep on coming here again and again. Visit my link as well.. website design

    ReplyDelete
  29. In any case, we were cautioned that it is very hard to get Flash ads down to 20k and would be charged extra for a size that surpassed 20k. Free Google Ads Audit

    ReplyDelete
  30. They assist find with excursion the measure of mix-ups an employee does during the predefined measure of time, the number and the sort of occupations done, the speed of exchanges performed by every employee and so forth. for more information

    ReplyDelete
  31. If you Ad is interesting and highlights your product in a subtle way, digital marketing you will keep people's attention longer, and get closer to bringing them to the "I want" it stage. Viral advertising is 100% about emotions, so take them by surprise and do something totally unexpected.

    ReplyDelete
  32. One of the latest and advanced technology trends in vogue is the Big Data Analytics training. This stream of technological improvement concerns an advanced process of collecting, managing and analyzing a bulk amount of facts. data science course in hyderabad

    ReplyDelete
  33. It's always exciting to read articles from other writers and practice something from their web sites 먹튀검증업체

    ReplyDelete
  34. I have read your excellent post. This is a great job. I have enjoyed reading your post first time. I want to say thanks for this post. Thank you... 토토사이트

    ReplyDelete
  35. Beside advertising, you also need to hire some professional customer managements workers, who can precisely handle the customers. For a business, customer satisfaction is must needed. So you can hire mejores call center en republica dominicana to have a good outcomes.

    ReplyDelete
  36. Your designs are incredible, you have shared fabulous ideas about BRANDING strategy. I would like to thanks for sharing these types of interesting articles.Branding Design Perth

    ReplyDelete
  37. An online business directory is a website submission service that allows your small business's website to be added to a specific category where it can be searched for by interested visitors. These searchable online directories allow their visitors to search for websites and businesses that they find interesting or that they want to learn more about. Listing your small business on an online directory increases your website's visibility on the web and helps to create inbound links to your business' website. Online directories make it easy for people to find what they are looking for. All they have to do is jump online, which means that people could find your business' website from their home, office or even while traveling. Nicolas Krafft L'Oreal

    ReplyDelete
  38. They don't surrender in the wake of encountering a few disappointments in executing a few errands yet they're tenacious and decided 안전놀이터

    ReplyDelete
  39. The blog and data is excellent and informative as well 토토사이트

    ReplyDelete
  40. Simply unadulterated brilliance from you here. I have never expected something not as much as this from you 먹튀검증

    ReplyDelete
  41. I've been looking for photos and articles on this topic over the past few days due to a school assignment, 파워볼사이트

    ReplyDelete
  42. The blog and data is excellent and informative as well 해외스포츠중계

    ReplyDelete
  43. if all webmasters and bloggers made good content as you did, the internet
    will be much more useful than ever before. 바카라사이트

    ReplyDelete
  44. Your blog posts are more interesting and informative. I think there are many people like and visit it regularly, including me 토토사이트

    ReplyDelete
  45. Luckily, I passed the exam last year.
    I truly understand what he said to me.
    먹튀검증

    ReplyDelete
  46. Appreciation to my father who stated to me on the topic of this weblog, this webpage is really amazing.

    my homepage; 휴게텔

    ReplyDelete
  47. It is really a great and helpful piece of information. 파워볼

    ReplyDelete
  48. This website and I conceive this internet site is really informative ! Keep on putting up! 경마

    ReplyDelete
  49. It’s impressive that you are getting thoughts from this piece of writing as well as from our discussion made at this time. 슬롯머신

    ReplyDelete
  50. Wow, great article.Really looking forward to read more. 토토사이트

    ReplyDelete
  51. You could certainly see your enthusiasm in the article you write.바카라사이트

    ReplyDelete
  52. It’s so good and so awesome. I am just amazed. I hope that you continue to do your work.온라인바둑이
    ‮‬

    ReplyDelete
  53. I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article 메이저토토사이트추천

    ReplyDelete
  54. Just want to say your article is as astounding. The clearness in your post
    is simply excellent and i can assume you’re an expert on this subject.
    Fine with your permission let me to grab your feed to keep up to date with forthcoming post. 강남안마

    ReplyDelete
  55. As I am looking at your writing, I regret being unable to do outdoor activities due to Corona 19, and I miss my old daily life. If you also miss the daily life of those days, would you please visit my site once? My site is a site where I post about photos and daily life when I was free.bong88

    ReplyDelete
  56. When I read an article on this topic, 먹튀검증커뮤니티 the first thought was profound and difficult, and I wondered if others could understand.. My site has a discussion board for articles and photos similar to this topic. Could you please visit me when you have time to discuss this topic?

    ReplyDelete
  57. largogutters.com is a gutter installation and repairs company that specializes in custom rain gutter installation, general gutter cleaning, repairs, and maintenance of gutter systems for residential and commercial buildings.

    ReplyDelete
  58. erieconstructionpros.com offers quality and reliable construction and excavation services. We are the top Excavation contractor in Erie PA and surrounding areas offering outstanding construction services on a wide range of projects.

    ReplyDelete
  59. I just like the helpful information you supply for your articles.
    I will bookmark your blog and test once more here frequently.
    I’m fairly certain I will learn many new stuff right
    here! Best of luck for the next!
    ufabet1688

    ReplyDelete
  60. NEED POWER WASHING? CONTACT THE pressure washing services daphne al SERVING THE DAPHNE, AL AREA

    ReplyDelete
  61. If you're in need of professional pressure washing in the Portland Metro area, look to the pros at pressure washing services portland. With our experience and dedication to quality results, we'll get your residential or commercial property looking its best in no time.

    ReplyDelete
  62. From some point on, I am preparing to build my site while browsing various sites. It is now somewhat completed. If you are interested, please come to play with keonhacai !

    ReplyDelete
  63. This was really an interesting topic and I kinda agree with what you have mentioned here! Aspects You Will Need To Look At While Buying A Trolley

    ReplyDelete
  64. Great article. I’m dealing with a few of these issues as well.. 파워볼게임

    ReplyDelete
  65. Finally I got a website from where I be capable of truly take helpful facts regarding my study and knowledge. 경마

    ReplyDelete
  66. Thanks For this great content. Really Enjoyed.Keep It up. 슬롯머신

    ReplyDelete
  67. Like!! I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest. 토토

    ReplyDelete
  68. Excellent Blog! I would like to thank you for the efforts you have made in writing this post.
    카지노사이트

    ReplyDelete
  69. This is really helpful post and very informative there is no doubt about it.
    카지노사이트

    ReplyDelete
  70. Great blog article. Really looking forward to read more.
    스포츠토토

    ReplyDelete
  71. This article is very helpful and interesting too. Keep doing this in future. I will support you.
    온라인카지노

    ReplyDelete
  72. I was extremely pleased to find this page. I need to to thank you for ones time for this particularly fantastic read!! I definitely enjoyed every little bit of it and I have you book-marked to check out new information in your blog.야동

    ReplyDelete
  73. "Excellent blog you have here.. It’s difficult to find quality writing like yours nowadays. I really appreciate individuals like you! Take care!!
    I could not refrain from commenting. Exceptionally well written."

    대딸방

    ReplyDelete
  74. "Howdy! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really enjoy your content.

    Please let me know. Thank you 외국인출장

    ReplyDelete
  75. I’m not sure where you’re getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this info for my mission.건마탑

    ReplyDelete
  76. Just continue to write an inpirational blog!! Please visit also my website. Thanks in advance!! 카지노사이트

    ReplyDelete
  77. I really loved reading your blog. It was very well authored and easy to understand. Unlike other blogs I have read which are really not that good.Thanks alot!
    송송넷

    ReplyDelete
  78. I finally found what I was looking for! I'm so happy. 사설토토사이트 Your article is what I've been looking for for a long time. I'm happy to find you like this. Could you visit my website if you have time? I'm sure you'll find a post of interest that you'll find interesting.

    ReplyDelete
  79. You made a number of fine points there. I did a search on the issue and found mainly folks will have the same opinion with your blog.
    카지노사이트

    ReplyDelete
  80. I can recommend primarily decent and even responsible tips, as a result view it:
    일본경마

    magosucowep

    ReplyDelete
  81. Hello! I could have sworn I've been to this site before but after checking through some of the post I realized it's new to me. Nonetheless, I'm definitely happy I found 메이저토토사이트 and I'll be book-marking and checking back frequently!

    ReplyDelete
  82. Thanks for sharing your info. I really appreciate your efforts and
    I am waiting for your further post thanks once again.
    토토사이트

    ReplyDelete
  83. Thank you for putting all these strategies into a very readable place. It shows your ability and great skills. keep sharing such articles in future. Professional Global Branding Agency in USA

    ReplyDelete
  84. This is the perfect post. It helped a lot. If you have time, please come to my site and share your thoughts. Have a nice day. 크레이지슬롯

    ReplyDelete
  85. When I read your article on this topic, my first thought seems to be profound and difficult. My site has a discussion board for articles and photos similar to this topic. If you leave a discussion thread on the topic, it will be reflected. 샌즈카지노

    ReplyDelete
  86. As soon as I noticed this internet site I went on reddit to share some of the love with them. 먹튀

    ReplyDelete
  87. What a post I've been looking for! I'm very happy to finally read this post. 안전놀이터 Thank you very much. Can I refer to your post on my website? Your post touched me a lot and helped me a lot. If you have any questions, please visit my site and read what kind of posts I am posting. I am sure it will be interesting.

    ReplyDelete
  88. Thank you for your post. I sincerely thank you for your post. If you are interested in purchasing our products, you can contact us through this website Custom Boxes With Logo.

    ReplyDelete
  89. i appreciate what you've got were given executed right here. I just like the component in which you assert you're doing this to present lower back however i might count on via all of the remarks that this is working for you as properly. Thank you for a few other informative weblog. Where else have to i am getting that type of information written in this kind of terrific technique? I've a mission that i’m truly now walking on, and i have been at the advent out for such information. Your content material cloth is not anything brief of extraordinary in lots of ways. I assume this is attractive and eye-opening fabric. Thank you plenty for being worried about your content and your readers. Extremely good blog! I found it even as surfing round on yahoo facts. Do you've got got any hints on the way to get indexed in yahoo information? I’ve been attempting for some time however i never seem to get there! Appreciate it. I lately determined many useful data on your internet site specially this weblog web page. Most of 온라인경마

    the hundreds of remarks for your articles. Thanks for sharing. That is the shape of records i’ve prolonged been attempting to find. Thank you for writing this statistics. You have completed a excellent activity with you internet web site
    magosucowep

    ReplyDelete