Monday, June 27, 2016

Online Brand Building



Key considerations in online brand building:
  • When building brands online, content is king. If your brand is not associated with continuous stream of useful or entertaining content, it will be taken far less seriously.
  • The online medium invites feedback and engagement. Build this into your brand’s online experience.
  • Visuals (including videos) are becoming increasingly important to any online brand experience.
  • An important benefit of the online medium is that it makes it possible for your brand’s messages to go viral. There are specific strategies and tools to help you initiate and accelerate this viral process.
  • As with any other brand activity, you must start by defining your target audiences.
  • Furthermore, your brand must have a unique value proposition and you must be very clear about your brand’s promise.


In the Online Brand Building chapter of my Brand Aid book, I focus on eleven key components of online brand building:
  • The Brand Website
  • The Importance of Content
  • The Power of Blogs
  • Search Engine Optimization (SEO)
  • Online Advertising
  • Using Social Media
  • Web Analytics
  • E-Mail Marketing
  • Online Public Relations
  • Mobile Apps
  • QR Codes


© 2015 Brad VanAuken Excerpted from Brand Aid, second edition, available here and here.



28 comments:

  1. Wow, that's what I was seeking for, what a data! existing here at this webpage, thanks admin of this website. http://jamereviews.com/instastore-review-2/

    ReplyDelete
  2. Online Brand-Building is the process to integrate the entire online buying, browsing & conversion process into one continuous communication that is relevant to the consumers. A great online Brand Building process can work wonders if and only if the brand experience that results from the consumer integration is delightful. View More

    ReplyDelete
  3. When working online brand building is always recommended as a means to make you or your business more recognizable. There is little complicated about establishing a business brand however it is a process that will test your persistence and patience. See more

    ReplyDelete
  4. Social media focuses on specific group of people who have common interest while Digital media focuses on all the target audience who respond according to their interest http://merchantside.com/

    ReplyDelete
  5. Nice! Interesting detail that I have been looking for on the Internet and that I found in your post. You made my day Digital Marketing Jobs in Hyderabad ;-).

    ReplyDelete
  6. Online Brand-Building is the procedure to incorporate the whole web based purchasing, perusing and transformation prepare into one nonstop correspondence that is significant to the customers.Lurn Insider Review

    ReplyDelete
  7. Thank you for the informative post. It was thoroughly helpful to me. Keep posting more such articles and enlighten us.
    SEO jobs in Hyderabad

    ReplyDelete
  8. Nice blog with having good information. It’s very useful for everyone. Thanks and keep posting this type of blog
    CCNA jobs in Hyderabad .

    ReplyDelete
  9. Hey..are there any new updates on this topic? I think that there were some major changes in the last time: eCom success academy Shopify features for bloggers

    ReplyDelete
  10. If an SEO has an international client, it may want to promote the client's goods or services in other countries. Buy Proxies for SEO Tools

    ReplyDelete
  11. Therefore it is really unnecessary that you ask the question regarding which is the guaranteed online marketing business opportunity to flourish. Digital marketing for small businesses

    ReplyDelete
  12. Thanks so much for this information. I have to let you know I concur on several of the points you make here and others may require some further review, but I can see your viewpoint. Buy edu backlinks

    ReplyDelete
  13. The results of internet marketing was so alarming that it gave rise to virtual shops for businesses. optimizepress discount

    ReplyDelete
  14. http://www.brandingstrategysource.com/2016/06/online-brand-building.html

    ReplyDelete
  15. LG G7: Here's everything you want to know about the LG G7. Check out LG G7 Price

    ReplyDelete
  16. Nice to read your article! I am looking forward to sharing your adventures and experiences. seo expert

    ReplyDelete

  17. If you’re looking for excellent Workers.We are here to provide Internet Marketing services and help people. We offer NICHE Relevant Manual Blog Comment Service , We can rank you for any keyword on Google I will be very happy to offer my service to you. Please feel free to message me and talk about any queries

    ReplyDelete
  18. Do you know who your target market is and does your database reflect that audience? If your answer is no, you are not alone. If you want to know more about building target audience, don't forget to visit Tech.Co.

    ReplyDelete
  19. Brands and companies that are sluggish in engaging video marketing would be at threat of losing market share rapidly. Social Media marketing Kenya

    ReplyDelete
  20. Informative post! I really like and appreciate your work, thank you for sharing such a useful facts and information about Branding Strategies, hear i prefer some more information about digital marketing training institute in hyderabad


    ReplyDelete
  21. One thing a great many people don't consider is catching up with the clients and site guests they as of now have. Many individuals don't understand how helpful follow-up advertising can be long haul. Actually, follow-up promoting can be basic to your business' prosperity. Studies demonstrate that email advertising can expand income and keep the loss of 64% of your deals. Click Here

    ReplyDelete
  22. This is really great article. This article really impressed me through wonderful writing. So thanks for sharing such a awesome article. slr camera black friday deals

    ReplyDelete
  23. After reading this post only words came out from my mind that is "wow". This post has helps me to acquire some new knowledge. So thanks for sharing such a awesome post. best home theater

    ReplyDelete
  24. Goodness, cool post. I'd like to compose like this as well – requiring significant investment and genuine diligent work to make an incredible article… yet I put things off an excessive amount of and never appear to begin. Much obliged however. online journey

    ReplyDelete
  25. He who has the most back-joins wins. Back-joins are the soul of getting on the main page of the natural query item pages of ALL the significant web indexes, particularly Google. More Information

    ReplyDelete