Phrases that Sell

In creating brand copy, it is useful to be aware of words and phrases that sell. In a previous blog post, I listed some words that sell. 

Here are some phrases that sell: 

• An exclusive assortment
• From our exclusive collection
• Collector's Edition
• In a class by itself
• A modern classic
• Hand crafted
• Bespoke quality
• Locally grown
• Easy on the eye
• Handles the most difficult and complex situations
• Made to order
• Only from [us]
• A bold new look
• Understated elegance
• Lots of bling
• A refreshingly clean look
• When you want to impress
• Always appropriate
• A [product] you will treasure
• Here's the best part
• Maintenance free
• A dream come true
• A once in a lifetime opportunity
• Unleash your wild side
• Why wait?
• For those of you who just can't wait
• Bring out your inner child
• A delicious gift
• Creating lasting memories
• Perfectly enchanting
• Available 24/7
• It's an original
• A rare piece
• A world apart
• Will stand the test of time
• Be the first
• In a completely different league
• Designed for the sophisticate
• Don't settle for the ordinary
• Putting your mind at ease
• What the insiders are buying
• No two are exactly alike
• Great for everyday wear
• Highly versatile
• Simply joyful
• A true blockbuster
• A turnkey operation
• It is the NEXT thing