This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.
Wednesday, July 15, 2015
Products & Services Matter
I have said this before and I will say it again. Outstanding branding only goes so far. It builds awareness, creates a consistent identity for encoding and decoding brand associations in people's minds and can imbue products and services with emotionality. That is, it can make products and services more admirable and more likable. Having said all of that, the products and services must be adequate at a minimum, but preferably innovative and superior. Outstanding products and services overlaid with outstanding branding is an unbeatable combination.
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