Friday, July 31, 2015

The Three Things Every Brand Needs to Be

Based upon extensive research, a brand needs to possess these three qualities to be a strong brand:
To say this another way, a brand cannot possess one or more of these three qualities and still be a strong brand:
  • Dishonest or otherwise lacking in integrity
  • Unpleasant, unfriendly or disagreeable
  • Boring
While this may seem obvious, it is important that you know where your brand resides on these three continua. 

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