- Decreased price sensitivity
- Increased customer loyalty
- Increased bargaining power with business partners
- Independence from a particular product category
- Increased flexibility for future growth
- Increased ability to hire and retain talented employees
- Increased ability to focus and organization's activities and resources
- Increased market share
- Increased stock price
- Increased shareholder value
© 2015 Brad VanAuken. Excerpted from Brand Aid, second edition, available at Amazon.com or BarnesandNoble.com.
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