Wednesday, May 20, 2015

The Role of the Marketer in Communication

The role of the marketer in communication is to:

  • Simplify the complex
  • Make customer decision making easier
  • Convey the feeling in an emotionally compelling story
  • Create repeatable sound bites
  • Engage the customer in a conversation and an experience
  • Probe and explore on how you can help
  • Offer a solution

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