Thursday, July 20, 2017

The Quick Brand Health Assessment



You know your brand is winning in the marketplace when:
  • The brand is mentioned to customers and potential customers, and they brim with enthusiasm in their response.
  • Your brand’ s external messages “ring true” with all employees.
  • Employees are enthusiastic and consistent in recounting what makes their brand special.
  • The brand’s market share is increasing.
  • Competitors always mention your brand as a point of reference.
  • The press can’t seem to write enough about your brand.
  • Your CEO has a strong vision for the organization and its brand and talks more about the vision than financial targets.
  • Your organization’s leaders always seem to “talk the brand” and “walk the brand talk.”

Regarding the fifth bullet, your competitors mention your brand as a point of reference, I am always amused by the colleges or universities that describes themselves as "The Harvard of ..." Here is a partial list of those:
  • Stanford: Harvard of the West
  • Duke: Harvard of the South
  • Washington University: Harvard of the Midwest
  • University of Arizona: Harvard of the Southwest

Can you think of another category in which one brand is the point of reference for so many other brands? Every brand should aspire to be referred to in this way.

22 comments:

  1. I am trusting the same best exertion from you later on also. Truth be told your experimental writing abilities has propelled me. ادوية

    ReplyDelete
  2. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business. best supplements

    ReplyDelete
  3. Much obliged to you for the redesign, exceptionally decent site.. Pediatricians in Irving

    ReplyDelete
  4. I appreciate everything you have added to my knowledge base.Admiring the time and effort you put into your blog and detailed information you offer.Thanks. fat loss supplements

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. Hello, I have browsed most of your posts. This post is probably where I got the most useful information for my research. Thanks for posting, maybe we can see more on this. Are you aware of any other websites on this subject. fabp3 elisa

    ReplyDelete
  7. The post gives the light in which we can observe the reality. This is a very clear presentation, so many things to learn from here. Thanks alot. Fertility Treatment

    ReplyDelete
  8. I have been surfing online more than two hours today, yet I never found any interesting article on Brand Health Assessment like yours. It is pretty worth enough for me. In my opinion, if all webmasters and article writers made good content as you did, the blogs will be much more useful than ever before. Primary Care Doctors Dallas

    ReplyDelete
  9. Thanks you very much for sharing these links. Will definitely check this out.. order herbalife products

    ReplyDelete
  10. howdy, your websites are really good. I appreciate your work. Study Medicine In Philippines

    ReplyDelete
  11. The post gives the light in which we can observe the reality of health assessment. This is a very clear writing and gives in-depth information like an Integrative medicine. Thank you very much for your excellent efforts.

    ReplyDelete
  12. The information is traded with the experts and henceforth it enhances the conclusion as the patient gets a moment feeling and the outcomes appear to be shockingly better. best stethoscope reviews

    ReplyDelete
  13. This is a brilliant blog! I'm very happy with the comments! pop over to these guys

    ReplyDelete
  14. This shields you from getting befuddled, misdirected, swindled and tricked by the most recent medications. It truly is extremely straightforward. keto meal plan

    ReplyDelete
  15. Really amazing blog, I’d love to discover some extra information. parallel profits

    ReplyDelete
  16. The primary concern is the online drug store site, which you have chosen has an anchored checkout and online installment framework. link to website

    ReplyDelete
  17. Most vitamins come in capsule form, some small and some extremely large. Besides the feeling of almost choking on all these health pills, people can often feel discouraged because of the high number of vitamins that must be taken each day. This in turn can cause them to stop taking vitamins altogether.kliknij poniższą stronę internetową

    ReplyDelete
  18. Great content material and great layout. Your website deserves all of the positive feedback it’s been getting. Health

    ReplyDelete
  19. DrReddyFamilyDoctors is the best Clinic in Irving Texas. Dr. Reddy Family Doctors Clinic is the leading super specialty Clinic in Texas, USA and provides world-class healthcare services.
    Dr. Reddy Family Doctors Hospital provides the best team of laser hair removal, weight-loss programs, vaccine Treatments, Urgent Care, pediatric services, Gynecology services, and Allergies Treatment.
    Pediatrician Clinic in Irving Tx
    Skin Care Irving Tx
    Laser Hair Removal in Irving TX
    Med spa in Irving TX
    Primary Care Physicain Irving TX
    Family medicine in Irving TX
    Internal Medicine in Irving TX
    Immigration Physicals Irving TX
    Best Weight Loss Doctor Irving TX
    Best Weight Loss Clinic Irving TX

    ReplyDelete
  20. Thanks for this great post, i find it very interesting and very well thought out and put together. I look forward to reading your work in the future. Health

    ReplyDelete