Monday, July 17, 2017

Online Brand Management & Marketing Resources

ONLINE BRAND MANAGEMENT RESOURCES—Branding Strategy Source provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management concepts.—Marketing news and expert advice, with a comprehensive archive of articles on all aspects of marketing.—The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB educates marketers, agencies, media companies, and the wider business community about the value of interactive advertising.— is a group subscription service rather than an individual news site that connects marketing, advertising, design, and new media industry professionals to:
  • News, in-depth analysis, case studies, and best practice from its leading industry websites
  • Jobs through the Madjobs portal
  • Exclusive discounts and benefits to conferences, training, and awards
  • VIP networking events—About Marketing: articles, forums, chat, and more.—The MarketingProfs editorial team finds the experts and in-the-trenches marketers who know what they are talking about and delivers practical advice that you can actually use through its newsletters, conferences, seminars, podcast, articles, and webcasts.—MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing, offering practical case studies, research, and training for marketers.—The mission of Web Marketing Today is to publish down-to-earth articles, tutorials, webinars, and podcasts to help smaller, local businesses succeed online. Its authors are Internet marketing experts.

ONLINE BRAND-RELATED PUBLICATIONS—AdvertisingAge—Adweek of Advertising Research—Independent, daily brand journal (select the Journals and Books menu)—The Journal of Product & Brand Management—American Marketing Association—Journal of Brand Management—Sales and Marketing Management

List excerpted from Brand Aid, second edition. For the complete list, purchase the book here© 2015 Brad VanAuken


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