This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.
Thursday, December 24, 2015
Interesting Brand Extensions
I have featured a number of interesting brand extension examples. You decide if they are or will be successful or not along with your reasons for your assessment. While thinking about these examples, consider what makes a brand extension successful and what works against its success.