Monday, May 20, 2019
I love the Sling TV ads. Here's why. Like the first GEICO ads that featured a cute gecko as a mnemonic device to help you remember the name, Sling TV uses strong references to swinging to do the same. Further, like the GEICO ads, it is entertaining and funny. The commercials might even be described as campy. The commercials capture and keep your attention. From there, they go on to the brand message, explaining what Sling TV is and why you will like it. One of the concepts that works in both its reference to swinging and Slinging is "freedom" as many people seek freedom from their cable TV provider and their long-term contracts and high fees. For all of these reasons, I think these are strong ads.
You can see some examples of these ads here: https://www.ispot.tv/brands/oGQ/sling.