Before there were blogs, I published a weekly brand newsletter via email. When blogs came into existence, I published the #2 branding blog with a business partner to which I added hundreds of blog posts. Since then, I have published 550 new blog posts through this blog, www.BrandingStrategySource.com. Here is an eclectic mix of some of the more interesting posts from this blog.
- Brands and Memory Structures
- Purchase Patterns of Wealthy Households
- Animals in Advertising
- What a Chief Marketing Officer Needs to Know
- Mastering the Art of Brand Engagement
- The Gestalt of Branding
- Basic Human Needs and Branding
- The Importance of Colors in Marketing
- Brands and Rituals
- Brands & Tribalism
- Using Lexicon to Build Brand Mystique
- What Do People Need Most?
- The Quick Brand Health Assessment
- Brands and Goodness
- Maslow's Hierarchy of Needs
- Qualities of an Effective Brand Manager
- Brand Archetypes
- Customer Journey Mapping
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