Wednesday, June 15, 2016

Brands and Memory Triggers

Brands are encoded into memory and decoded from memory using a variety of triggers. Often, specific emotions are also encoded in the brain associated with those triggers. The triggers can be images, colors, shapes, textures, sounds, scents, flavors, attitudes, personalities, voices, characters and other distinctive brand elements.

Consider what triggers exist for each of the following brands:

  • Coca-Cola
  • Apple
  • GEICO
  • Harley-Davidson
  • Cinnabon
What triggers exist for your brand? Are you using them consistently? Are they associated with specific emotions?


1 comment:

  1. There are times that we encounter fear and disappointments in life yet we still manage to stand up straight and face it rather that being silent. That was a very good example of being a brave person. Well, I would like to thank you for sharing a very good article it is very much appreciated, good job! You can visit my site too if you want. Have a great day!

    triciajoy.com

    www.triciajoy.com

    ReplyDelete