I previously wrote about the M&M promotion in the airport duty free store. And here is a Penguin merchandising approach that I have seen in several Barnes & Noble stores.
My point with this is that if you are a brand that sells at retail, don't forget to infuse your product merchandising approaches with some creativity. Your product does not need to be captive on its expected shelf adjacent to competitive products. With some creativity, you can make your product stand out in the store.