I usually write about brand research and strategy, however today I want to focus on something much more tactical - promoting brands through insignia merchandise. I was recently at the San Juan, Puerto Rico airport. While there, I discovered a great example of promoting a brand through insignia merchandise and high impact retail displays (in the duty free store).
Rather than writing at length about what they did, I am posting a series of photos that I think will be self-explanatory. I will mention that what first caught my eye was a set of pajama bottoms that were covered with hundreds of brightly colored M&Ms.
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