- More than 20,000 copies sold
- Translated into several languages
- Available in audio and digital formats
- Used at business schools throughout the world to teach brand management and marketing
"Just about all the information you need has been compiled in a single book. The second edition of Brad VanAuken's Brand Aid includes everything from a basic introduction to brand management to advice on leveraging and measuring your brand's success."
"This book guides you through the entire branding process, from using social media effectively to linking your brand to human needs."
"There are literally dozens of flags marking pages in my copy of Brand Aid. Pick up a copy, and it will undoubtedly look the same in short order. Brand Aid functions equally well as a troubleshooter for underperforming, established brands, and as a toolkit for launching new brands destined for legendary status."
"If you want your company to become the next Nike, Disney, or Absolut, this is the one book you want to read. And then read again!" -- Bookviews
"VanAuken has distilled his enormous practical knowledge about the theory and practice of brand management....[A] valuable resource for marketing professionals." -- Publishers Weekly
"[W]hen a brand gets overextended, underadvertised, overpriced, or develops other problems, few entrepreneurs know what to do. Brand Aid goes a long way toward remedying these problems...a significant addition to the brand marketing library." -- Entrepreneur