This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.
Friday, May 13, 2016
Great Television Ads
While I mostly focus this blog on brand and marketing strategy, today I would like to share some of my favorite television ads.
The first one that comes to mind is the Chase ad - two confident retirees prepare for their retirement. It has real breakthrough value with its cute pet pig, distinctive music and mod couple. Here it is.
Another set of ads, which are now completed, are Dos Equis' Most Interesting Man in the World commercials. Here, he is embarking on his final adventure. Adios Amigo. Stay thirsty my friends.
And, of course, there are GEICO's gecko ads, like this one here.
Or, there are the whole series of Dove's real beauty ads. This one is entitled Change One Thing. It is about how girls perceive themselves.
When I was at Hallmark, we ran some wonderful ads that we played during Hallmark Hall of Fame programing. While vintage, this one is one of my favorites - Mrs. LaGow's Gift. Notice the signature piano music and its role in setting the tone of the ad.
Nothing beats a well crafted ad that breaks through the clutter, draws one in, involves one emotionally and powerfully makes the key point on behalf of the brand.
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