Friday, April 17, 2015

Profile of a Successful Brand Manager

To be a successful brand manager today, one must possess these qualities:
  • Strong interpersonal skills
  • Good listening skills
  • Political savvy
  • Influencing skills
  • Leadership skills
  • An entrepreneurial spirit
  • Strong analytical skills, including a basic understanding of statistics
  • At least a basic understanding of marketing research
  • A basic understanding of financial principles
  • An intuitive understanding of human motivations
  • Strong written and verbal communication skills
  • A love of lifelong learning
  • Social media proficiency
  • A strong work ethic
  • Common sense

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