Dove’s Campaign for Real Beauty website
To Dove’s credit, this campaign does not to play off of a woman’s fear that she is not beautiful, but rather celebrates the truth that everyone radiates beauty in her own way. This ad campaign is based on a more enlightened view of the world.
Warc recently announced that 'Real Beauty Sketches,' from Ogilvy Brasil São Paulo Dove, is the world's most successful campaign over the past two years, according to data from its Warc 100. (Source: Dove tops Warc 100 long-term rankings, 22 April 2015)
Watch Dove Real Beauty Sketches here.