- American Express (1975): Don’t Leave Home Without It.
- Apple (1997): Think different
- Avis (1962): We Try Harder
- BMW (1970s): The Ultimate Driving Machine
- Brylcreem (1950s): A Little Dab’ll Do Ya!
- California Milk Processor Board (1993): got milk?
- FootJoy (2013): FJ. The Mark of a Player.
- Las Vegas (2003): What happens here, stays here
- Lucky Charms: They’re magically delicious!
- M&Ms (1950s): Melts in your mouth, not in your hands
- Miller Lite (1974): Great Taste…Less Filling!
- National Livestock and Meat Board (1992): Beef. It’s What’s For Dinner
- Nike (1988): JUST DO IT.
- Verizon (2002): Can you hear me now?
- Wendy’s (1984): Where’s the beef?
- Wheaties (1930s): The Breakfast of Champions
This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.
Saturday, May 23, 2015
Some of My Favorite Taglines
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A few favorites of mine to add:
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Target - Expect more. Pay less.
Olay - Love the skin you're in
DeBeers - A diamond is forever
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