- Conduct demonstrations, classes, and workshops. A restaurant’s chef can teach a cooking class for a continuing education program or for a department store or cooking supply store.
- Speak at conferences and for professional associations. Join your local chapter of the National Speakers Association and register with speakers bureaus. Publicize your speaking engagements.
- Hold contests.
- Write articles for newspapers, periodicals, and professional journals.
- List yourself as an expert (e.g., in Radio-TV Interview Report; the Yearbook of Experts, Authorities, and Spokespersons; Broadcast Interview Source, Inc.; ProfNet). Connect with journalists (HARO— Help a Reporter Out). Post your press releases on PR distribution sites (PressReleasePoint, PitchEngine, PR Newswire, PRWeb, etc.).
- Host a local radio or television show on your area of expertise, or be a guest on one.
- Network online and offline (in professional associations, conferences, trade shows, benchmarking groups, chambers of commerce and popular social media channels).
- Publish newsletters (online or offline).
- Write a book.
- Hire a publicist.
- Maintain relationships with the press.
- Get involved in civic organizations.
- Donate money to local charities, especially complementary causes.
- Volunteer to judge competitions.
- Wear branded shirts and other clothing.
- Cross-promote with complementary or nearby businesses.
- Give away insignia merchandise (featuring your business’s name, logo, tagline, and contact information).
- Write letters to new residents introducing them to your business (perhaps offering them a free or reduced-price trial).
- Script your customer service and tech support people to cross-sell and upsell products and services as appropriate. Be careful not to over-incent people. They should only cross-sell/upsell in the most helpful way as appropriate.)
- Include your brand identity and website address in your email signature.
Excerpted from Brand Aid, second edition. © 2015 Brad VanAuken.
Order your copy of Brand Aid here.
I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop reading. I am impressed with your work and skill. Thank you so much. Digital Influencer Agency in Zürich
ReplyDeleteSmall business can be more effective if they reduce their expenses a bit. Business IP phone is giving the best option for the business owner, as it runs on internet, which will able to cut the phone bills at huge margin.
ReplyDeleteThese are really advance techniques. You can also include the customer management systems. It is very impactful for a business. You can hire Customer Support Outsourcing to get a very positive outcome.
ReplyDelete