I was scanning the Internet today to identify any new out-of-the-box marketing strategies and tactics. I am thinking that the well for innovative marketing strategies and tactics may have run dry. Why? Because everything I am seeing either isn't innovative or is something I wrote about as long as a decade or two ago. Here is a list of what I found. You tell me if you think some of these are new or innovative. But whether they are new or innovative or not, they are a good list of basic marketing strategies and tactics that could work for your brand.
- brand repositioning
- social media mastery
- shoppable social posts
- loyalty programs with gamification
- immersive and experiential marketing
- guerrilla marketing
- sensory branding
- scratch-and-sniff marketing materials
- neuromarketing
- AI-powered personalization and automation
- voice search and smart-speaker optimization
- hyper-personalization at scale
- purpose-driven branding
- producing, hosting and broadcasting events
- interactive content
- influencer marketing
- use of videos
- short-form video marketing
- long-form videos
- create deep-dive content
- personalized email marketing
- augmented reality for immersive experiences
- strategic brand partnerships
- strategic retargeting
- product customization
- virtual pop-up store
- interactive storytelling with choose your own adventure
- gamified rewards and challenges
- contests and giveaways
- brand photo contests
- frequently asked questions
- community-led growth
- humorous roasts of competitors and customers
- self-roasts on Tik Tok
- user-generated content
- loyalty programs
- referral programs
- seasonal campaigns
- virtual events
- case studies
- customer testimonials
- tie marketing to trends and holidays
- go live on Facebook
- get an assist from Messenger chatbots
- storytelling
- use humor
- teach people something useful
- create a channel trailer all about you
- host an X roundtable
- buy a branded hashtag emoji
- run a Tik Tok ad
- podcasts
- guest posts and guest blogging
- promote content with a listicle video
- provide discounts and special offers to followers
- periodic giveaways
- hold an online workshop
- host a trivia night
- provide live tutorials
- street art
- project your brand (with a literal projector) on buildings and in public spaces
- turn up where you are least expected
- outdoor advertising
- create thought leadership
- online courses
- write a book
- absurd publicity stunts
- newsletters
- create a catchy song about your brand - AI generate it
- implement and publicize sustainable and eco-friendly business practices
- localized marketing
- behind-the-scenes brand tours
- interactive polls and Q&A sessions
