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- how brands grow: what marketers don't know by Byron Sharp. This book provides insights on what works and what doesn't work in marketing based upon research and hard data.
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- Influence: The Psychology of Persuasion, revised edition by Robert B. Cialdini, Ph.D. - Marketers need to know how to influence people. This book is all about influence and persuasion.
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile, Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly, 5th edition by David Meerman Scott - A very practical book for online marketing strategies and tactics.
- Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel with Blake Masters - A great business strategy book with implications for branding.
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