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- how brands grow: what marketers don't know by Byron Sharp. This book provides insights on what works and what doesn't work in marketing based upon research and hard data.
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne - This is a seminal book about strategy and innovation.
- Influence: The Psychology of Persuasion, revised edition by Robert B. Cialdini, Ph.D. - Marketers need to know how to influence people. This book is all about influence and persuasion.
- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile, Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly, 9th edition by David Meerman Scott - A very practical book for online marketing strategies and tactics.
- Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel with Blake Masters - A great business strategy book with implications for branding.
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