Wednesday, May 27, 2015

Business Benefits of Strong Brands

  • Decreased price sensitivity
  • Increased customer loyalty
  • Increased bargaining power with business partners
  • Independence from a particular product category
  • Increased flexibility for future growth
  • Increased ability to hire and retain talented employees
  • Increased ability to focus and organization's activities and resources
  • Increased market share
  • Increased stock price
  • Increased shareholder value

© 2015 Brad VanAuken. Excerpted from Brand Aid, second edition, available at or


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