Choice of color is more important than you may think for brands and their identities. I have created an online course that covers color in great detail including the associations and emotional responses to a wide variety of colors including in different cultures.
Other topics covered in the course include:
- The most and least popular colors by gender
- The most and least popular colors for cars
- Colors that increase quality perceptions
- Colors that are preferred by upscale consumers
- Colors that increase perceptions of "trust"
- Colors that are calming
- Colors that increase mental and physical performance
- Color combinations that are the most visible on paper, online and on outdoor signs
To take the course, click HERE.
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