I have created a course that will teach you how to create a strategic and actionable brand plan. It includes a brand plan template, and possible brand objectives, strategies, and tactics. It is organized by the five drivers of customer brand insistence - awareness, relevant differentiation, value, accessibility, and emotional connection. It includes a SWOT analysis and addresses the seven "p"s of marketing - product, packaging, place, price, promotion, people & processes. It also covers how brand plans relate to business plans, marketing plans, communications plans, and media plans.
As a bonus, I have included presentations on 10 common brand problems and the 22 most important things I believe you should know about marketing.
This course is particularly helpful for people who have been asked to create a brand plan for the first time.
To learn more about the course or to take the course, click HERE.