Introducing our online brand research course. This comprehensive introductory course focuses on how to use marketing research to build, manage and grow successful brands and it highlights the most important marketing research issues and considerations. Further, you will learn about more than 40 different qualitative and quantitative research methodologies and techniques and when it is appropriate to use each. Topics include brand positioning research, brand equity research, brand extension research and customer segmentation research.
To learn more or to take the course, click here.