To be a "can do it all" marketer, one who is extremely valuable to an organization as an individual contributor but who can also rise through the ranks quickly to become a marketing "rock star," the person should possess these eight skills:
- Graphic design skills with Adobe Illustrator, Photoshop and InDesign fluencies and a strong sense of aesthetics
- Strong copywriting skills, erring on the side of pithiness and impact
- Storytelling skills
- A working knowledge of Google Ads and Facebook Ads
- WordPress fluency
- A strong intuition about customer beliefs, values, attitudes, motivations and behaviors
- An understanding of how to design and interpret research to achieve deep customer insight
- "Out of the box" thinking ability
All other skills can be acquired over time.
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