I started an online brand management newsletter in 1999. It ran for a few years. Then I jumped on the blog bandwagon in the early-to-mid 2000s. Since then, I have contributed to dozens of brand management and marketing blogs, including this blog, which I started in 2014. Since I started this blog, five blog posts have risen to the top as the most widely read posts. Following are the links to these popular posts:
- Nine Favorite Brand Management and Marketing Books
- Marketing versus Brand Management
- The Most Important Brand Management Tasks
- Comprehensive Brand Management Training
- Purpose Driven Brands
I thought you might want to revisit some of these posts or share them with friends and colleagues. Happy reading.