Thursday, April 14, 2022

95 Trends Shaping Our World


Sometimes it’s useful for marketers to understand trends that may affect their businesses. Here are some of the current trends that I am monitoring:

  1. 5G technology
  2. The Internet of Things
  3. Mobile Internet
  4. Cloud technology and distributed infrastructure 
  5. Democratization of technology
  6. The world becomes hyperconnected
  7. Move toward all media consumed through the Internet
  8. Seamless language translation, making the world even smaller
  9. Exploration of more direct human-computer interfaces (HCI)
  10. Electrification
  11. Electric vehicles (EVs)
  12. Autonomous vehicles
  13. Drones
  14. Battery technology
  15. Microgrids
  16. Grid-connected renewable energy systems
  17. All forms of clean tech
  18. Atmospheric (electromagnetic) energy
  19. Software defined vehicles (SDVs)
  20. AI & machine learning
  21. Deep structured learning
  22. Autonomic systems
  23. Generative AI
  24. Big data analytics
  25. Edge computing
  26. Quantum computing
  27. Nanoparticles
  28. Next generation materials including honeycomb lattice
  29. Photonics
  30. Quantum teleportation
  31. Virtual and augmented reality
  32. 3-D multisensor transmitters
  33. Advanced robotics
  34. 3-D printing 
  35. Process automation and hyper-automation
  36. Explosion of smart devices
  37. Genomics/genetic engineering
  38. Health care data analytics
  39. Personal medical devices
  40. Telehealth and mobile medicine
  41. Hyper-personalized medicines
  42. Social determinants of health (SDOH) receive greater attention
  43. Mental health becomes a larger priority
  44. Unbundling of health care
  45. Web 3.0
  46. Homomorphic encryption
  47. Blockchain (distributed ledger) technology
  48. Cryptocurrency
  49. Non-fungible tokens (NFTs)
  50. A cashless society
  51. Privacy and cybersecurity
  52. Biometric technology (face, voice, eye, hand and signature security)
  53. Deglobalization
  54. Redesign of supply chains
  55. Increased self-service
  56. Recurring revenue streams
  57. Distributed enterprises and remote employees
  58. Increased flexible work 
  59. Continued growth in the gig economy
  60. Huge need for retraining for new economy jobs
  61. Minimum living wages as an alternative to job loss
  62. Increased time sharing of all things
  63. Extreme personal profiling
  64. Hyper-targeting and hyper-geofencing 
  65. On-demand personalized customer experiences
  66. Move from retail stores to Internet distribution centers and home delivery
  67. Move toward unique and boutique in retail
  68. Increasing use of personal digital assistants
  69. Cameras, cameras everywhere
  70. Struggle for personal privacy
  71. Increasing popularity of veganism and vegetarianism
  72. Increased focus on personal health
  73. Decrease in romantic relationships
  74. Increasing acceptance of sexual freedom 
  75. Decrease in organized religion, increase in personal spirituality
  76. Continued decreasing trust in traditional institutions, especially government
  77. Shift from a patriarchal society to a matriarchal society
  78. More focus on the home
  79. Increasing self-care and compassion toward others
  80. Increasing importance of pets as family
  81. Increased frequency and severity of natural disasters due to climate change
  82. More eco-friendly lifestyles
  83. The private sector steps up its support of social and environmental issues
  84. Distributed localized agriculture through hydroponics and aeroponics
  85. Increased “fake news” and disinformation
  86. Increased sophistication of deep fakes
  87. Increased botnet activity
  88. More censorship, less free speech
  89. Increased public awareness of and pressure to address economic inequality
  90. Less capitalism, more socialism
  91. Continued urbanization
  92. Continued population shifts to less expensive states
  93. Less abundance thinking, more scarcity thinking
  94. The blurring of war and crime with the emergence of terrorism
  95. Rethinking of the criminal justice system

If you aren’t familiar with some of these, I would recommend that you search on and read about those that most interest you. 

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