This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.
Wednesday, May 4, 2022
FREE Marketing for Startups Webinar
FREE Marketing for Startups Webinar on Wednesday, May 18 from 11:30 am to 1 pm ET. Sponsored by RIT's Venture Creations Incubator and Nextcorps.
The idea of making an actually useful billboard is brilliantly applied by IBM with this cool concept. An all-time classic billboard inspiration from Bic, where the lawn and the context say more than the billboard itself. The way that we as consumers use websites has changed dramatically.
Far too often we see businesses who treat their website like a brochure — once it's printed, nothing can be changed until another is made a few years later. Your website should be designed to be easily updated by either developers or marketers. You can start by connecting and engaging with local businesses on social media.
In fact, the model shows that the company could cut airtime spending to €330,000 before the negative impact of reduced airtime outweighed the positive effect of creativity. Companies have plenty of room for improvement in the creativity of ad campaigns. For instance, the types of creativity that agencies currently emphasize are often not the most effective ones at driving sales. In our research, we quantified the impact that each dimension has on sales.
That’s why it’s so important to ask your best customers to share their good experiences with your brand. Giving back to local nonprofits not only helps you build goodwill and valuable connections in your community, it can help to build awareness about your business too. You can do a service project with your team, or serve in a leadership capacity, for example, by serving on a board of directors.
Team up with a business related to your industry for a joint project. This can be done locally and offline through some kind of special event, or online with a webinar or promotional giveaway. One great way to make content a regular part of your marketing efforts is to start a blog. And remember, most things that are second nature to you are often foreign to your customers. Original, authentic, and useful content is the key here—how-tos, top ten lists, tip collections, best practices, data insights, thought leadership pieces, and the list goes on . https://www.reviewengin.com/category/advertising/
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