Monday, April 13, 2020

Virtual Brand Positioning Workshop

You may know that BrandForward has conducted more than 150 successful brand positioning workshops for some of the top brands in the world. These workshops were designed to achieve leadership team consensus around emotionally compelling unique value propositions for those brands. Today, in the COVID-19 environment, it is more important than ever to craft a brand that is unique and that has strong emotional appeal. That is why we have modified our process to conduct virtual brand positioning workshops.

We can begin with the same brand audits, customer research and brand equity measurement. We will also inform the workshop by stakeholder input gathered by a simple pre-workshop survey. The only difference is that the workshop itself will be conducted virtually via online conferencing technology.

In the workshop, we will define the primary, secondary and tertiary target markets with great precision. After that, we will define the brand's essence and craft its promise. We will also identify the brand's archetype and its personality. This will lead to a brand positioning statement that includes the brand's unique value proposition. And the workshop participants will have a chance to review research findings, argue assumptions, debate approaches and tweak the exact wording.

All of this will lead to a brand position that is unique and highly compelling to its target customers.

The best part is that this can be accomplished not in months but in days or a few weeks at most.

For more information, contact Brad VanAuken at


  1. Really nice style and design and excellent content , nothing at all else we need : D. top branding company

  2. Some truly howling work on behalf of the owner of this website , dead great subject matter. top branding agencies

  3. I’d always want to be update on new articles on this web site , saved to favorites ! . logo design for startups

  4. Nice information, many thanks to the author. It is incomprehensible to me now, but in general, the usefulness and significance is overwhelming. Thanks again and good luck! best logo designing company