Branding Strategy Source

This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.

Friday, April 19, 2019

Top Posts from Each of the Last Six Years



In case you missed them, these are the most popular posts from each of the past six years:

  • 2014 - When Brand Tactics Overshadow Brand Strategy
  • 2014 - The Poison Parasite Defense
  • 2014 - Basic Human Needs and Branding
  • 2015 - Nine Favorite Brand Management & Marketing Books
  • 2015 - Maslow's Hierarchy of Needs 
  • 2015 - Brand Attributes, Benefits & Values
  • 2015 - Branded House vs. House of Brands
  • 2015 - Marketing vs. Brand Management
  • 2016 - Online Brand Building
  • 2016 - Measuring Brand Insistence
  • 2016 - Successful Advertising Approaches
  • 2016 - Luxury Brands and Exclusivity
  • 2017 - The Elements of Business and Marketing Strategy
  • 2017 - Brand Advertising and Humor
  • 2017 - The Quick Brand Health Assessment
  • 2017 - Naming Brands
  • 2017 - Exploding Use of Drones in Marketing
  • 2017 - The Twelve Key Elements of Marketing
  • 2018 - The Importance of Colors in Marketing
  • 2018 - BrandForward's Next Level Growth Process
  • 2018 - What Do People Need Most?
  • 2018 - Objectives and Strategies First, Please
  • 2018 - Finding the Hook in Marketing
  • 2019 - Brand Research
  • 2019 - Marketing Careers
Posted by Brad VanAuken at 11:14 AM
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Labels: most popular, Top 100 Branding Blog

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About Me

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Brad VanAuken
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.
View my complete profile

Popular Posts

  • The Elements of Business and Marketing Strategy
    The terms "business strategy" and "marketing strategy" are used a lot, which begs the question, "What are the c...
  • Ten Favorite Brand Management & Marketing Books
    I have read more than 300 brand management and marketing books throughout my career. A few are excellent while many just repeat what boo...
  • Online Brand Building
    Key considerations in online brand building: When building brands online, content is king. If your brand is not  associated with ...
  • Writing the Agency Brief
    The marketing objective and the brand promise with its proof points are key elements of the agency brief, a document that communicate...
  • Identifying Riding Lawn Mower Brands by Color
    I live in a town in which the minimum acreage per residential parcel is 3 acres. However, many of my neighbors have 30 acres or more. People...
  • Brand Advertising and Humor
    Given that (a) most people multitask, (b) there are so many distractions and (c) people can ignore or skip ads these days, it's impo...
  • Volvo Brand Strategy
    In the late 1990s to mid-2000s, Volvo Car executives believed the brand position of the “ultimate safe car” for families was too limiting an...
  • The Twelve Key Elements of Marketing
    You have read about the 4 Ps of marketing and perhaps you have also read about the 5 Ps of marketing and even the 7 Ps of marketing. Tho...
  • Beware of Asking Too Much of Marketing Copy
    I have witnessed executives asking for a single communication to do too much. "I would like this communication to build awareness a...
  • 18 Interesting Marketing Blog Posts
    Before there were blogs, I published a weekly brand newsletter via email. When blogs came into existence, I published the #2 branding bl...

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