Thursday, March 31, 2016

Course Recommendations for Future Brand Managers



Different business schools offer different courses in their marketing curricula. Some of those schools have brand management concentrations. Here are the courses I would recommend for students who would intend to become brand managers:

  • Introduction to marketing
  • Marketing research
  • Consumer behavior
  • Advertising and promotion strategy
  • Integrated marketing communications
  • Social media strategies and tactics
  • Product management
  • New product development
  • Pricing strategy
  • Marketing channels and distribution strategy
  • Global marketing
  • Accounting
  • Financial statement analysis
  • Business forecasting
  • Analytical tools for decision making
  • Business plan development
  • Statistics
  • Business law
  • Business writing or copywriting
  • Interpersonal communication
  • Marketing management
  • Public relations management
  • Competitive and business model strategy
  • Brand management
In addition, the following electives would be useful:
  • Service marketing
  • Business-to-business marketing
  • Luxury marketing
  • Customer service management
  • Sales management
  • Brand valuation and brand equity measurement
I would also recommend taking additional psychology, philosophy and writing courses. 

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