Monday, November 16, 2015

Giving People What They Long For

Brands can promise anything. Sometimes, they promise functional benefits. Sometimes they promise a specific experience. Sometimes they promise self-expression. Sometimes they evoke a specific emotion. So why not give people exactly what they want. Which begs the question, "What do people want?"

Here are some of the things that people long for:

  • They want to feel safe.
  • They want to feel financially secure.
  • They want a place they can call home.
  • They want to feel loved.
  • They want to enjoy the company of friends.
  • They want to be free to pursue their passions.
  • They want to express themselves creatively.
  • They want to feel smart.
  • They want to achieve great things.
  • They want to be respected.
  • They want to be recognized for their accomplishments.
  • They want to play.
  • They want to laugh.
  • They want to dance.
  • They want to be told a good story.
  • They want to be entertained.
  • They want to enjoy the beauty of nature.
  • They want to savor the taste of good food.
  • They want to feel the sensation of the warm sun or a gentle breeze.
  • They want to feel the rush of adrenaline. 

These are just some of the things that people long for. You would do well to integrate one or more of these into what your brand delivers.

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