Marketing Courses for Christmas!

Give the gift of marketing expertise this Christmas! 

Based on thirty years of experience crafting strategy for more than 200 brands, these are links to seven online marketing courses that I am offering through learnformula's The Marketplace. They are extremely reasonably priced from $10 to $15 each (US). They include videos, exercises, templates, worksheets, links to relevant online blog posts and articles and quizzes to test your knowledge. These courses are guaranteed to increase anyone's understanding of brand management and marketing.

Give the gift of marketing expertise this Christmas!

• Positioning Your Brand to Win
• Tapping into Human Needs
• Brand Research
• Developing the Brand Plan
• Brand Identity & Architecture
• Out-of-the-Box Marketing Techniques
• The Importance of Color in Brand Identity

Online Marketing Courses

 

Give the gift of marketing expertise this Christmas! These are links to seven online marketing courses that will increase anyone's understanding of brand management and marketing:

• Positioning Your Brand to Win
• Tapping into Human Needs
• Brand Research
• Developing the Brand Plan
• Brand Identity & Architecture
• Out-of-the-Box Marketing Techniques
• The Importance of Color in Brand Identity

Online Brand Management & Marketing Courses

Do you want to dive deeper into brand management and marketing? I have created seven online courses to help you do so. They include the concepts, tools and techniques that every brand manager should know. 

The courses range from one to two contact hours each. Each course includes many real world examples and links to numerous related online articles and blog posts. They also include tools, templates and quizzes to test your knowledge.

These are the courses. Click on each one to begin your education.

• Positioning Your Brand to Win
• Tapping Into Human Needs
• Brand Research
• Out-of-the-Box Marketing Techniques
• Developing the Brand Plan
• Importance of Color in Brand Identity
• Brand Identity & Architecture

Ten Signs that People Do Not Understand Marketing

1. They never think about the customer and his or her motivations and needs.
2. They define marketing as sales support.
3. They use the terms sales and marketing interchangeably.
4. They use the terms marketing and advertising interchangeably.
5. They think about marketing as a cost center or overhead rather than as an investment.
6. They only think of marketing as its tools and tactics, not as an integrated process that delivers on a strategy.
7. There is no well thought-out media plan.
8. They believe marketing should copy whatever the competitors are doing.
9. They think anyone can do marketing, ignoring that it is a discipline based on training and experience.
10. They can’t see the link between marketing strategy and business strategy.

Source: Brand Aid, second edition by Brad VanAuken, to be published December 2014

Pre-order here now: Brand Aid at Barnes & Noble