Friday, February 1, 2019

Unleashing Brand Power

Why do some brands command premium prices, while others are forced to compete on price? While some companies are racing frantically to the bottom, others are gliding effortlessly to the top. These world class brands win the admiration of their customers, the envy of their peers, and claim the lion's share of their market's profits. 

They achieve this through something I call "brand insistence” – a state where your customers don't just have a preference for your products and services . . . they demand them. 

Ultimately, these brands can become a “category of one,” standing alone without peers. After having helped 200+ companies create powerful brands, I have crafted a 17-minute presentation to show ambitious companies how they can unlock the full potential of their brands to become a “category of one.”

No comments:

Post a Comment