Friday, December 12, 2014

How to Get the News Media to Cover Your Story

Stories have a better chance of being covered if they:

  • Tie into what people are talking about today
  • Add to discussions on current “hot” issues or topics
  • Reference prominent people, places, or things
  • Have visual impact
  • Are dramatic
  • Are unexpected, controversial, or outrageous
  • Directly impact a publication’s readership
  • Have “human interest”
  • Educate or entertain a publication’s readers
  • Have a “local” angle
  • Tie into a holiday or special occasion
  • Represent a significant milestone or a major honor

(c) 2014 by Brad VanAuken, excerpted from Brand Aid, second edition

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