Since 1999, I have written more than fifteen hundred blog posts for various brand management and marketing blogs including this one. Today, I want to draw your attention to twelve of my favorite posts. Here they are:
- Why Do Brands Matter?
- Ten Business Benefits of Strong Brands
- Ten Signs That People Do Not Understand Marketing
- 25 Things Marketers Should Know About Brands
- The Ten Laws of Branding
- When to Reposition a Brand
- Brand Attributes, Benefits and Values
- Six Powerful Ways to Differentiate Your Brand
- Purpose Driven Brands
- Successful Advertising Approaches
- Comprehensive Brand Management Training
- Nine Favorite Brand Management & Marketing Books
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