What marketing strategies and tactics are likely to emerge or extend into 2025? Here are my predictions:
- Focus on building brand awareness - awareness is the cornerstone of all marketing
- Proactive publicity as an inexpensive source of brand awareness building
- Values-driven messaging
- Tribal branding - values-based community building
- Sustainability
- Emphasizing product and service quality over quantity
- Content marketing, focusing on high quality value-added content
- Using AI for content creation and data analytics
- User-generated content (endorsing the brand)
- Co-creation of the brand with customers
- Short-form videos
- Podcasts
- Blogs
- Hyper-personalization
- Marketing automation
- Thought leadership
- Case studies (B2B marketing)
- Infographics
- Employees as influencers
- Use of more micro-influencers
- Social media platforms used as commerce platforms
- Increased use of Meta platforms
- Experiential brand activations - comprehensive customer touchpoint design
- SEO (especially preparing for generative AI)
- Use of humor in marketing communications
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