Friday, September 8, 2023

Marketing Today

This is based purely on my observations and personal experiences. I believe the way marketing works today is different from the past, and not just in strategies and tactics, but fundamentally. Yes, one must still start with an understanding of the customer and one must still deliver a unique value proposition to that customer. But the advent of the Internet, social media, AI and data analytics has changed everything. 

Here are the two approaches to marketing that I believe work today. The first is not that different from what worked in the past but I believe it is even more necessary now when many more traditional approaches are far less effective or have ceased working altogether - word-of-mouth, referrals, peer-to-peer marketing and returning satisfied customers. This is all about human-to-human interaction. No wonder the very popular Net Promoter Score (NPS) measures the extent to which one would recommend a particular product or brand to a friend or colleague. It is a measure of attitudinal loyalty but it also gets to the core of what works today, person-to-person influencing. 

The second approach relies on an active online presence, AI and data analytics. I can personally vouch for the fact that if you allow your online "likes," "clicks," and purchases to be monitored, you begin to receive offers of products that are increasingly tailored to your particular needs and desires. This pin-point accuracy in individual targeting was not possible even a decade ago. The purchase rate is much higher when every online ad features something that you highly desire. 

What has gone by the wayside? Cold calls. Unsolicited mail. Unsolicited email messages. Unsolicited text messages. Dialing for dollars. People you don't know asking for "just a minute of your time." We are receiving too many of each of these types of communication every day to consider any one of them for more than a fraction of a second. My routine is to delete as many email messages as possible as quickly as possible and if I recall that I deleted something that I was expecting or could be interested in, I have to go back to the deleted folder to move it back to the inbox. And, as a business owner, I get no less than five solicitations a day from lead-generation companies that want to make cold calls on my company's behalf. I can't imagine being a chief marketing officer today. That person's administrative assistant must spend most of the day running interference with all of the cold callers out there. 

So my advice for the future is to focus on peer-to-peer marketing and using data analytics and AI to get to your potential customers. Yes, there still is room for television, radio, outdoor and other traditional advertising approaches and I am always a fan of publicity and guerrilla marketing, and if you are a food product, free product trial still works, but try focusing on peer-to-peer and data analytics. I believe those are the future of marketing. 


  1. Marketing today has truly evolved with the digital age. It's all about staying ahead in the game. Speaking of which, I recently noticed how brands like Owsla have nailed their marketing strategy. Their Owsla bomber jacket campaign on social media was genius. They leveraged influencers and user-generated content to create a buzz. It's a prime example of how modern marketing seamlessly blends creativity and technology to engage the audience. What are your favorite recent marketing campaigns?

  2. I completely agree with your insights on Marketing Today! It's an ever-evolving landscape, and staying current is crucial. Speaking of which, I recently came across a fascinating case study on how digital marketing strategies are being employed in the healthcare sector, particularly for services like Breast Augmentation Dubai. The combination of innovative techniques and targeted online campaigns is transforming the way medical services are marketed. It's a testament to the adaptability and effectiveness of modern marketing practices.

  3. You can also ask it questions, and it will provide short, summarized answers based on resources. The Basic plan is $3.99/month, and a free trial is available. One of the best ways to track productivity is to track the time you and your team spend on different tasks.
    It implements stochastic gradient descent learning with automatic differentiation and parallelization across multiple GPUs and servers. CNTK is available for anyone to try out, under an open-source license. It was created to make actualizing profound learning models as quick and simple as feasible for innovative work. I’m an ESL teacher and use it to prepare for my lessons. The Pro plan is $10.00/month and offers 10 Presentations / month with 6000 character input. Click "edit video" then under "effects" click "background remover".
    It is capable of producing a 1,500-word article in less than 15 minutes. Artificial intelligence technologies have opened up countless new opportunities for every size business across the globe. AI is providing deep insights like never before, and it is helping turn many business processes more efficient. Whether you are a freelancer with a one-person business or in charge of multiple employees, there are many tools that can improve your operations. Another productivity tool for managing your time is Futurenda.

  4. Marketing Today is constantly evolving, and staying updated is crucial. It's fascinating to see how digital strategies have transformed the landscape. When it comes to niche markets like Anemia Dubai, targeting the right audience is essential. Utilizing data-driven insights and personalized campaigns can make a significant difference. Keep adapting to the trends and redefining your approach to stand out in today's dynamic marketing environment.

  5. For streamlined Veterinary credit card processing, choose our tailored solution designed to meet the unique needs of your practice. With secure and efficient transactions, our system ensures seamless payments for veterinary services. Enjoy competitive rates, user-friendly interfaces, and quick fund deposits. Whether handling routine check-ups or emergency treatments, our credit card processing for veterinarians provides a reliable and convenient payment solution.

    Trust us to prioritize the financial health of your practice, allowing you to focus on delivering top-notch care to your furry patients. Elevate your veterinary business with our specialized credit card processing services.

  6. I highly recommend. cures (Herpes).. Thanks Robinsonbuckler11 (@) g mail……com

  7. Exciting read! Digital Marketing Strategies are indeed shaping the landscape today. Your insights offer a comprehensive understanding of navigating this dynamic realm. It's imperative for businesses to harness these strategies to stay ahead in the digital age.

  8. This insightful article examines the evolving landscape of marketing today. It highlights current trends, challenges, and strategies for success in a digital-first world. A valuable read for marketers looking to stay ahead in an ever-changing industry!
    solar marketing agency

  9. Thanks for sharking such article about marketing strategy prospection téléphonique.