Wednesday, February 3, 2021

Brand Identity & Architecture


I have just created a new e-learning course, "Brand Identity & Architecture." 

This is a comprehensive course on brand identity and architecture. In it, you will learn about common brand identity problems, brand identity system components including names, taglines and non-visual components, types of branded entities and their relationships, types of brand architecture, how to rationalize brand architecture following mergers and acquisitions, brand naming conventions and decision criteria, brand identity systems, how to build flexibility into brand identity systems, brand standards, brand style guides and their key elements and ways to insure consistent brand identity execution.

To learn more about the course or to take the course, click HERE.

This is a companion course to my "Importance of Color to Brand Identity" course, available HERE.

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