Monday, December 19, 2016

Non-Marketing Books for Marketers



I am an avid reader. I read about fifty new non-fiction books each year. My home library contains more than six thousand volumes, most of which I have read. Having read my share of brand management and marketing books, I can attest to the fact that most of them rehash stuff that has already been said many times before. Having said that, I think marketers can gain insight that will help them with their careers from non-marketing books. Here is my list of interesting non-marketing books for marketers:

  • Misbehaving: The Making of Behavioral Economics by Richard H. Thaylor
  • Predictable Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely
  • Thinking, Fast and Slow by Daniel Kahneman
  • Irrational Exuberance by Robert J. Schiller
  • SuperFreakonomics: Global Cooling, Patriotic Prostitutes And Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt and Stephen Dubner
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  • Influence: The Psychology of Persuasion by Robert B. Cialdini
  • Age of Propaganda: The Everyday Use and Abuse of Persuasion by Anthony Pratkanis and Elliot Aronson
  • The Dynamics of Persuasion: Communication and Attitudes in the 21st Century by Richard M. Perloff
  • Snoop: What Your Stuff Say About You by Sam Gosling
  • Nine Nations of North America by Joel Garreau
  • American Nations: A History of the Eleven Rival Regional Cultures of North America by Colin Woodard
  • The 48 Laws of Power by Robert Greene
  • The Prince by Nicole Machiavelli
  • The Will to Power by Friedrich Nietzsche 
  • The Great and Only Barnum: The Tremendous, Stupendous Life of Showman of P. T. Barnum by Candace Fleming
  • The Varieties of Religious Experience by William James
  • The Future of Illusion by Sigmund Freud
  • Zero to One by Peter Thiel
  • The Glass Bead Game by Hermann Hesse
  • Guns, Germs and Steel: The Fates of Human Societies by Jerad Diamond
  • Political Ideologies and Political Philosophies by N. B. McCullough
  • The Art of Strategy: A Game Theorist's Guide to Success in Business and Life by Evanash K. Dixit and Barry J. Nalebuff
  • Co-opetition by Adam M. Brandenburger and Barry J. Nalebuff

For a listing of my nine favorite brand management and marketing books, click here. To order my Brand Aid book, click here.

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