This course will provide you with everything you need to position your brand to win. It is based on a proprietary process and set of tools that have been used to successfully position hundreds of brands throughout the world.
This unparalleled brand positioning process was refined over 30 years and has been used by more than 200 highly successful brands in almost every product and service category.
To unleash your brand's full power, you must create a unique value proposition that is emotionally compelling. This requires a rigorous brand positioning process based on deep customer insight. And it requires an understanding of how brands can connect with customers through shared values and exceptional experiences.
This brand positioning process is part art and part science, using both the left and right sides of your brain.
The course includes examples from many world-class brands and all the tools, templates and information you will need to position your brand to win.
The course is comprised of a video, seven handouts and links to 28 relevant blog posts. I will instruct you to use the handouts at appropriate points throughout the video.
While the video is an hour and a quarter in length, the total course length with exercises and blog post readings will require between two and four hours to complete. You can stop and restart the course at any time based on your schedule.
You can take the course here: Positioning Your Brand to Win