Branding Strategy Source

This blog provides practical information on brand research, strategy and positioning. It also covers brand equity measurement, brand architecture, brand extension and other brand management and marketing topics.

Sunday, March 17, 2019

Brand Identity Posts



Over the years, I have written a number of blog posts related to brand identity. Here are 38 of them.

  • Brand Identity Elements
  • Brand Identity for the 21st Century
  • Brands and Identity
  • Creating a Robust Brand Identity System
  • Brand Architecture and Identity
  • Brand Architecture Questions
  • Compulsive Naming Syndrome
  • Robust Brand Identity
  • Brand Naming
  • Brand Names
  • Brand Logos
  • Brand Taglines
  • College and University Taglines
  • City Mottos/Taglines/Slogans
  • Importance of All Five Senses in Branding
  • Brand Sounds
  • Brands and Memory Structure
  • Brands and Memory Triggers
  • Drawing Brands From Memory
  • The Importance of Colors in Marketing
  • Blue is the Favorite Color
  • Identifying Riding Lawn Mower Brands by Color
  • Similar Product - Different Brand
  • Branding Water
  • Brands, Identity & Labels
  • Package Design
  • The Use of Visuals in Branded Websites
  • Signature Design Elements
  • What Makes Your Brand Distinctive?
  • The Power of Consistency in Branding
  • Brand Awareness and Consistency
  • Brands and Consistency versus Surprise
  • Brand Identification in Advertising
  • Trademark Law
  • Brand Positioning is More Than a Tagline or a Logo
  • Brands - The Broad View or the Narrow View
  • Sources of Brand Differentiation
  • Branding Cliches
Posted by Brad VanAuken at 1:11 PM
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Brad VanAuken
Brad VanAuken is president and founder of BrandForward, Inc., a brand strategy consultancy with clients throughout the world. Previously, Brad was the vice president of marketing for Element K (now Skillsoft), a leading e-learning company and director of brand management and marketing for Hallmark Cards, Inc. During his tenure as Hallmark’s chief brand advocate, Hallmark rose to 4th in the EquiTrend national quality brand ranking and Hallmark received the Brand Management of the Year award.
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