Thursday, June 30, 2016

Logo Research



When exploring new logo executions, the research may include any or all of the following components:
  • Logo Imagery. Imagery evoked by various logo alternatives vs. that evoked by the current logo. (This exercise usually includes the intended brand personality attributes and attributes such as “boring.”)
  • Logo Recognition. A “mock-up” of each variation of the logo is placed in its most likely usage environment (e.g., store marquis, product packaging) and then people at various distances are asked about what they see. This technique measures visibility, recognition, and the ability to break through visual clutter at various distances.
  • Logo Recall. One at a time, different logo alternatives and the current logo are mixed in with other companies’ logos on a panel. People are allowed to view the panel for a few seconds. After that, the panel is covered or taken away and they must write down all of the brands that they remember seeing. Results are compared for each variation of the logo.
  • Logo Preference. Each variation of the logo is featured on a card. People are given the deck of cards and asked to sort the logos/cards in order of preference. They are then asked to comment on why they ranked each logo variation the way they did.
At BrandForward, we conduct similar research for brand positionings, names, tag lines and messaging. 

© 2015 Brad VanAuken Excerpted from Brand Aid, second edition, available here and here.

11 comments:

  1. A logo is a standout amongst the most vital trademarks of an organization. It puts a good impact on the psyche of a man when he ponders making the item buy. Read more

    ReplyDelete
  2. News acts as a catalyst for price volatility and can generate enormous momentum in either direction. To simplify its purpose, I like to think of news as a source of randomness in the price action. It doesn't pay to anticipate market reactions because there are too many variables involved some of which we have no way of knowing. Couple that with liquidity problems and poor execution from most retail brokers, trading news becomes comparable to playing the slots. Slots are actually a better deal because you get pretty lights, graphics, sounds, and drinks.

    For General Advice, fees are typically built into the brokerage fee paid by the client at a transaction level and negotiated between the adviser and client based on the level of service provided. Typically an adviser that provides General Advice trade and strategy ideas and executes and manages those strategies will charge higher fees that an adviser that is providing execution only or trade generation services. Ultimately the client and adviser negotiate brokerage fees based on the clients services requirements.

    I bought 3 of one item I would have never known about otherwise and made $100 profit after fees. Every minute you are without this system and the breakthrough trading software I have developed could be costing you money you could have easily made. Although you have little understanding or even no experience at all with foreign exchange trading, you can still be able to get an outstanding start with Toshko Raychev's Ultimate profit solution; it is because the system is extremely simple to understand.
    http://www.forexwealthstrategys.com/

    ReplyDelete
  3. 3 Things Everyone Knows About MARKETING That You Don't - https://www.reviewengin.com/

    ReplyDelete
  4. Don't Waste Time! 7 Facts Until You Reach Your Parallel Profits - http://www.parallelprofitreview.com/

    ReplyDelete
  5. If the body fails to maintain normal levels of glucose, it may give rise to several disease conditions. Persistently high blood glucose is called hyperglycemia. Diabetes mellitus is characterized by persistent hyperglycemia from any of several causes. It results from the body’s failure to regulate blood sugar. Long term hyperglycemia leads to damage to several organs like the retina, kidneys, arteries etc.
    http://honestjvzooreviews.com/zenith-labs-blood-sugar-premier-review/

    ReplyDelete
  6. Keto 900 – Keto and is that the best weight loss supplement that's devised to form you the slimmer and slender one while not harming your body. This supplement I created by combining the natural botanicals in its formation. Its consistent consumption can lead you to lower your weight while not taking the other aiding approaches like strict meals, harsh workouts, completely different supplements intake.



    http://www.jrsupplementreviews.com/keto-900-review/

    ReplyDelete
  7. The most successful companies today understand the value of gathering data for business intelligence. An IBM C-suite study reveals that 94% of CMOs expect to accelerate the introduction of advanced (predictive) analytics and mobile applications into their business in the next 3-5 years, creating an immense opportunity for in-house marketers to apply industry-specific insights to data and customer behavior. For companies pursuing an IPO or increased valuation, independent” and data- oriented” are two very alluring descriptors for investors to latch onto. In-house analytics expertise around the customer purchasing decision journey is a direct reflection of a company's ability to be self-reliant, know their customers and be reactive to new technology.

    Robin is an invaluable partner to our marketing department, and to our organization as a whole. She is extremely knowledgeable about the media and advertising industries, and has a knack for putting together creative and insightful packages that encompass the entire marketing mix. Robin and her team have helped us with both our long-term advertising strategy and timely promotional efforts, while keeping our target audience, mission statement, and goals to serve our community at the heart of it all. She knows the true cost and reach of placements across broadcast television, radio, digital, and social media and works to make sure that we are getting the best value. Robin and her team at Thrive understand our mission of serving the unique Seattle market as a not-for-profit financial cooperative, and help us get our message to cut through the static.

    Adtrics Academy is by far the most comprehensive digital media buyer certification program in the industry. Not only do you learn the strategies and tactics to run advertising online, you also get the strategic framework that you can instantly apply to 6 different types of businesses including eCommerce, Lead Generation, Digital Publishing, Affiliate Marketing, Agency, and Local Business. Moreover, you are able to get direct live coaching sessions with Fred Lam for 8 weeks. Most courses out there are all pre-recorded but we have created an interactive training session tailored to you so that you can ask questions and accelerate your learning process. Last but not least, once you become certified with Adtrics Academy, it will open up many opportunities for you to work for Fred Lam and his network of entrepreneurs and so much more.https://www.reviewengin.com/adtrics-academy-review/

    ReplyDelete
  8. Today, the penis enlargement market is growing at a fast pace. A vast range of penis enlargement products including penis enlargement pills, extenders and vacuum pumps are available on the market that claim to increase the size of the penis. Besides, many men make use of traditional techniques like stretching, weight hanging to attain penis enlargement. Some men also opt for surgery to increase the size of their penis.




    https://worldhealthreviews.com/5g-male-review/

    ReplyDelete