Showing posts with label marketing role. Show all posts
Showing posts with label marketing role. Show all posts

Wednesday, May 20, 2015

The Role of the Marketer in Communication

The role of the marketer in communication is to:

  • Simplify the complex
  • Make customer decision making easier
  • Convey the feeling in an emotionally compelling story
  • Create repeatable sound bites
  • Engage the customer in a conversation and an experience
  • Probe and explore on how you can help
  • Offer a solution