First published by AMACOM in 2003, the hardcover English version of Brand Aid has sold more than twenty thousand copies in the USA, making it a best-selling business book. The book has been translated into Japanese, Korean and Russian. Other versions of the book have been published under the titles The Brand Management Checklist in the UK and Branding in India. Paperback, digital and audio versions of the book are also available. Brand Aid is currently distributed by Harper-Collins. The book is used to teach brand management and marketing at many business schools throughout the world.
The book is available at Amazon and Barnes & Noble.
This article offers a compelling analysis of what makes a brand a timeless bestseller, breaking down key strategies that drive success. For businesses or authors wanting to explore similar insights in print, a custom book publishing company in UK can help craft a tailored publication that captures your brand’s story. It’s inspiring to see brand-building guidance presented with such clarity and expertise.
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